EU Internet Law in the Digital Single Market

With the ongoing evolution of the digital society challenging the boundaries of the law, new questions are arising – and new answers being given – even now, almost three decades on from the dig…

PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP…

This research aims to investigate the influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on purchasing decisions for consumer Starbucks Palembang Indah Mall in Palembang City.…

The AMA Handbook of MARKETING FOR THE SERVICE INDUSTRIES

Edition

-

ISBN/ISSN

0-8144-0104-X

Collation

xix, 588 p.: ill.; 23 cm

Series Title

-

Call Number

658.8 Ama a

Handbook of Marketing Scales; Multi-Item Measures for Marketing and Consumer …

Edition

2

ISBN/ISSN

0-7619-1000-x

Collation

xiv, 537 p. : ill. ; 28 cm

Series Title

-

Call Number

658.83 Bea h

THE ARCHITECT’S HANDBOOK OF PROFESSIONAL PRACTICE UPDATE 2006

Edition

-

ISBN/ISSN

978-0-471-79294-9

Collation

vii, 177 p.; 23 cm.

Series Title

-

Call Number

720.68 Arc a

Kamus MARKETING

Edition

-

ISBN/ISSN

979-010-299-1

Collation

vii, 223 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.800 3 Har k

The Post-Pandemic Business Playbook

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no l…

Kamus Marketing

Edition

-

ISBN/ISSN

978-979-010-229-3

Collation

vii, 223 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.803 Har k

Future of Tourism in Asia

This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is concerned with the future…

The Theory of the Marketing Firm

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, pa…

Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…

Globalization, Deglobalization, and New Paradigms in Business

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its im…

Marketing in University-Industry Technological Collaboration

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, …

Firms in the Fashion Industry

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving i…

Green Marketing and Management in Emerging Markets

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on gre…

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destina…

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the bra…

Fashion Communication

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad …

Successful Marketing in the 21st Century: The Impperatives Concepts and Chall…

Edition

-

ISBN/ISSN

81-7929-059-x

Collation

xiii, 336 p.; 23 cm.

Series Title

-

Call Number

658.81 Kya s

Rivalry and Group Behavior Among Consumers and Brands

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service…

Marketing Brands in Africa

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very…

Advances in Advertising Research (Vol. XI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on…

Marketing Management

This textbook provides students with comprehensive insights on the classical and contemporary marketing theories and their practical implications. A fourth, revised edition of Marketing Management,…

Drivers of User Engagement in Influencer Branding

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based …

Green Marketing in Emerging Markets

Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of condu…

Omni-Channel Retailing

Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical ana…

Conference Proceedings Trends in Business Communication 2020

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The …

BASIC MARKETING RESEARCH, 7e

Edition

7th

ISBN/ISSN

978-1-4390-4140-6

Collation

xxvi, 991 p. ; 28 cm

Series Title

-

Call Number

658.8 Chu b

The Art of Digital Marketing for Fashion and Luxury Brands

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purcha…

Product Innovation Management

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that can help accelerate the introduction o…

Smart Services Summit

This book offers state-of-the-art descriptions of intelligent service innovations in industry, supported by novel scientific approaches. It gathers findings presented at the 3rd Intelligent Service…