PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PRODUK AIR MINUM LE…

Global awareness of environmental issues has encouraged companies to adopt sustainability-oriented marketing strategies, known as green marketing. This study examines the influence of the green mar…

PENGARUH STRATEGI DIGITAL MARKETING TERHADAP KEPUTUSAN KONSUMEN MENJADI NASAB…

Perkembangan digital marketing melalui mobile banking merupakan fenomena yang sedang marak dan digunakan sebagai strategi marketing bagi para perbankan. Livin’ By Mandiri, sebagai salah satu mobi…

PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBE…

Tujuan penelitian ini adalah untuk mengetahui dan menjelaskan pengaruh Social Media Marketing dan Brand Ambassador Terhadap Keputusan Pembelian Smartphone Xiaomi Pada Mahasiswa Fakultas Ekonomi Uni…

PENGARUH SOCIAL MEDIA MARKETING DAN INFLUENCER MARKETING DI INSTAGRAM TERHADA…

This researchs aims to determine the influence of Social media Marketing and Influencer Marketing on Intagram towards purchasing decisions for Skintific serum products (study on Palembang City resi…

ANALISIS KONTEN: IMPLEMENTASI GREEN MARKETING PERUSAHAAN THE BODY SHOP UNTUK …

Penelitian ini bertujuan untuk menganalisis implementasi strategi green marketing oleh The Body Shop Indonesia melalui akun Instagram @thebodyshopindo dalam mempromosikan produk ramah lingkungan. M…

PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP…

This research aims to investigate the influence of Social Media Marketing and Electronic Word of Mouth (E-WOM) on purchasing decisions for consumer Starbucks Palembang Indah Mall in Palembang City.…

THE ARCHITECT’S HANDBOOK OF PROFESSIONAL PRACTICE UPDATE 2006

Edition

-

ISBN/ISSN

978-0-471-79294-9

Collation

vii, 177 p.; 23 cm.

Series Title

-

Call Number

720.68 Arc a

KLASIFIKASI TRAFFIC JARINGAN ONLINE GAMBLING BERBASIS DEEP LEARNING

Pesatnya pertumbuhan aktivitas judi online menimbulkan kebutuhan akan sistem deteksi yang akurat dan efisien. Penelitian ini bertujuan untuk mendeteksi aktivitas judi online dalam lalu lintas jarin…

PERSEPSI PEGAWAI TERKAIT PENERAPAN GREEN MARKETING DAN ENVIRONMENTAL AWARENES…

This study explores the influence of employee perceptions regarding green marketing implementation and environmental awareness on employee green behavior, with communication style examined as a mod…

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DI MEDIA SOSIAL TIKTOK TERHADAP IMP…

The development of information and communication technology in the modern era has triggered electronic word of mouth on TikTok social media as one of the most widely used social media that can stim…

Applied Social Marketing and Quality of Life

This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from differen…

EU Internet Law in the Digital Single Market

With the ongoing evolution of the digital society challenging the boundaries of the law, new questions are arising – and new answers being given – even now, almost three decades on from the dig…

The AMA Handbook of MARKETING FOR THE SERVICE INDUSTRIES

Edition

-

ISBN/ISSN

0-8144-0104-X

Collation

xix, 588 p.: ill.; 23 cm

Series Title

-

Call Number

658.8 Ama a

Handbook of Marketing Scales; Multi-Item Measures for Marketing and Consumer …

Edition

2

ISBN/ISSN

0-7619-1000-x

Collation

xiv, 537 p. : ill. ; 28 cm

Series Title

-

Call Number

658.83 Bea h

Kamus MARKETING

Edition

-

ISBN/ISSN

979-010-299-1

Collation

vii, 223 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.800 3 Har k

The Post-Pandemic Business Playbook

COVID-19 forced a dramatic change to customer behavior that resulted in an economic crisis not witnessed by anyone alive. Businesses can no longer operate as before because their customers are no l…

Kamus Marketing

Edition

-

ISBN/ISSN

978-979-010-229-3

Collation

vii, 223 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.803 Har k

Future of Tourism in Asia

This book offers a meticulous overview of the future of tourism in Asian countries. This book provides new dimensions to the tourism research and tourism industry as it is concerned with the future…

The Theory of the Marketing Firm

The marketing firm is that business organisation which responds to the imperatives of consumer-orientation. Its style of management is marked by its adherence to the criteria of goal separation, pa…

Marketing Communications in Emerging Economies, Volume I

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…

Globalization, Deglobalization, and New Paradigms in Business

This book analyzes the changing dynamics of competition and the emergence of deglobalization trends and processes. The authors begin by explaining the role of technology on globalization and its im…

Marketing in University-Industry Technological Collaboration

This book explores the diverse roles that marketing can, and should, play in modern, twenty-first century technology transfer in university-industry collaborations. Using various marketing lenses, …

Firms in the Fashion Industry

This contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving i…

Green Marketing and Management in Emerging Markets

Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on gre…

Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destina…

The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the bra…

Fashion Communication

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad …

Successful Marketing in the 21st Century: The Impperatives Concepts and Chall…

Edition

-

ISBN/ISSN

81-7929-059-x

Collation

xiii, 336 p.; 23 cm.

Series Title

-

Call Number

658.81 Kya s

Rivalry and Group Behavior Among Consumers and Brands

This interdisciplinary book extends knowledge by comparing rivalry and rival group behavior in sport within areas outside of sport, such as consumer brands, political discourse, and product/service…

Marketing Brands in Africa

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very…

Advances in Advertising Research (Vol. XI)

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on…