Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-81329-1
- Collation
- XXII, 301p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Mar
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