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Marketing Communications in Emerging Economies, Volume I
Hinson, Robert E.Kirgiz, Ayça CanAnningDorson, ThomasBoateng, HenryAnaniBossman, AlbertGujral, Meenakshi

The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…

Edition
1
ISBN/ISSN
978-3-030-81329-1
Collation
XXII, 301p.:ill
Series Title
Palgrave Studies of Marketing in Emerging Economies
Call Number
658.8 Mar
Availability1
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