Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destina…
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the bra…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33057-6
- Collation
- xxiv, 357p.:ill
- Series Title
- Entrepreneurial Management und Standortentwicklung
- Call Number
- 658.8 Hot c
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Found 1 from your keywords: Author : Hodson, Julian Michael
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