Connecting Brand Identity and Consumer-Based Brand Equity for Tourism Destina…
The study proposes and empirically validates an integrated model of leisure visitors’ destination brand associations that can guide destination marketing and branding activities for both, the bra…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-33057-6
- Collation
- xxiv, 357p.:ill
- Series Title
- Entrepreneurial Management und Standortentwicklung
- Call Number
- 658.8 Hot c
Search Result
Found 1 from your keywords: Author : Hodson, Julian Michael
Query took 0.00062 second(s) to complete
Computer Science, Information & General Works 
Philosophy & Psychology 
Religion 
Social Sciences 
Language 
Pure Science 
Applied Sciences 
Art & Recreation 
Literature 
History & Geography