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The Art of Digital Marketing for Fashion and Luxury Brands
Ozuem, WilsonRanfagni, Silvia

This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purcha…

Edition
1
ISBN/ISSN
978-3-030-70324-0
Collation
XLIV, 447p.:ill
Series Title
-
Call Number
658.8 The
Availability1
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