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Marketing Brands in Africa
Appau, Samuelson

This contributed volume serves as an authoritative reference and guide for anyone looking to study or build a brand in Africa. Despite being touted as the ‘last frontier’ of global brands, very…

Edition
1
ISBN/ISSN
978-3-030-77204-8
Collation
xv, 272p.:ill
Series Title
Palgrave Studies of Marketing in Emerging Economies
Call Number
658.8 Mar
Availability1
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