Drivers of User Engagement in Influencer Branding
The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based …
- Edition
- 1
- ISBN/ISSN
- 978-3-658-34651-5
- Collation
- xx, 220p.:ill
- Series Title
- Innovatives Markenmanagement
- Call Number
- 658.8 Fon d
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