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Drivers of User Engagement in Influencer Branding
Fink, Tanja

The knowledge on how to influence user engagement metrics and thereby brand visibility plays a crucial role in influencer branding – both for social media influencers as well as marketers. Based …

Edition
1
ISBN/ISSN
978-3-658-34651-5
Collation
xx, 220p.:ill
Series Title
Innovatives Markenmanagement
Call Number
658.8 Fon d

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