Omni-Channel Retailing
Amelie Winters investigates omni-channel strategies in retail and provides new insights and important implications for researchers and managers based on theoretical considerations and empirical ana…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-34707-9
- Collation
- xxiv, 306p.:ill
- Series Title
- -
- Call Number
- 658.8 Win o
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