PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE…

This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods t…

PENGARUH VIRAL MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PR…

This research aims to analyze the influence of viral marketing and brand ambassadors toward purchase decisions on Scarlett Whitening products in Palembang city. The research method used is a quanti…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PE…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE Oleh: Rico Samuel Simatupang Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaa…

PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERH…

The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variab…

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI…

This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, …

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCK…

The purpose of the study was to determine the effect of the service quality variable on purchasing decisions and determine the most dominant variable.The results of the study are used as informatio…

STUDI KOMPARATIF EXPERIENTIAL MARKETING, BRAND IMAGE DAN CUSTOMER LOYALTY STA…

This study aims to find out the comparison of experiential marketing, brand image and customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were prim…

PLAYING TO WIN : Langkah-Langkah Cerdas di Tengah Pusaran Copycat Economy

Edition

-

ISBN/ISSN

978-979-22-3159-5

Collation

ix, 348 hlm. : ilus. ; 21 cm.

Series Title

-

Call Number

658.8 Gon p

PEMASARAN KARET RAKYAT DI DESA JERAMBAH RENGAS KECAMATAN TULUNG SELAPAN KABUP…

The objectives of this study were (1) Analyzing the marketing channel of rubber from farmers to factories in Jerambah Rengas Village, (2) Identify the market structure that occurs in rubber marketi…

ANALISIS PENDAPATAN DAN SALURAN PEMASARAN USAHATANI BAYAM DI DUSUN III PULAU …

he purposes of this research are to analyze Income Analysis and Marketing Channel of Spinach Business in Semambu Island Village, North Indralaya District, Ogan Ilir Regency, South Sumatera. The met…

PEMASARAN Untuk Pemimpin SEKTOR PUBLIK & ORGANISASI NIRLABA Yang Visioner

Edition

-

ISBN/ISSN

978-979-061-139-9

Collation

1 Jil., 258 hal., 19 x 26 cm

Series Title

-

Call Number

658.8 Sup p

MANAJEMEN KOMUNIKASI PEMASARAN TERPADU: BISNIS, PEMASARAN SERI#1 = INTEGRATED…

Edition

1

ISBN/ISSN

978-602-425-093-5

Collation

xviii, 152 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.802 Pra m

Manajemen Pemasaran, Edisi 13 Jilid 2

Edition

13

ISBN/ISSN

978-979-075-326-6

Collation

xxviii, 412 hlm. : ilus. ; 25 cm

Series Title

-

Call Number

658.8 Kot m

Manajemen Pemasaran, Edisi 13 Jilid 1

-

Teknik Riset PEMASARAN Dan Ramalan Penjualan

Edition

-

ISBN/ISSN

978-979-518-084-5

Collation

x, 306 hal; 20 cm

Series Title

-

Call Number

658 Sup t

Indonesia Customer Satisfaction : Membedah Strategi Kepuasan Pelanggan Merek …

Edition

-

ISBN/ISSN

979-20-4796-4

Collation

x, 194 hlm.; 23 cm.

Series Title

-

Call Number

658.815 Ira i

STRATEGI KOMUNIKASI PEMASARAN COFFEE SHOP “MUTUAL SPACE” DI KOTA PALEMBANG

The lifestyle or culture of the Indonesian people today has been influenced by foreign cultures. One of the cultures that has an effect on business in Indonesia is the culture of drinking coffee, n…

PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GE…

This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 202…

PENGARUH TERPAAN IKLAN PROMOSI MEDIA SOSIAL INSTAGRAM @ADEMO.STORE TERHADAP M…

The Effect of Exposure to Instagram @ademo.store Social Media Promotion Ads on Interest in Buying Beauty Products (Study on Communication Studies Students UNSRI Palembang Campus) The purpose of thi…

Prinsip-prinsip Pemasaran: edisi 12, Jilid 1

Edition

12th

ISBN/ISSN

978-979-033-132-7

Collation

xxvi, 414 hlm.: ilus.; 26 cm

Series Title

-

Call Number

658.8 Kot p

STRATEGI PROMOSI DESTINASI WISATA HALAL KAMPUNG AL-MUNAWAR KOTA PALEMBANG DI …

Since the spread of the COVID-19 virus in early 2020, Almost every industry has seen a decrease, including halal tourism. Halal tourism refers to the provision of facilities for Muslims so that the…

MANAJEMEN PEMASARAN (Pendekatan Konsep, Kasus, dan Psikologi Bisnis)

Edition

-

ISBN/ISSN

978-602-9324-31-0

Collation

164 hlm.; 15 x 23 cm.

Series Title

-

Call Number

658.3 Sun m

STRATEGI PEMASARAN UMKM SAAT MASA PANDEMI COVID-19 MELALUI MEDIA SOSIAL INSTA…

The Covid-19 pandemic affects various sectors, especially in the economic sector of the people in Palembang City who work as employees. With the enactment of PSBB, WFH, and Social Distancing causin…

DAMPAK INTENSITAS NONTON BEAUTY VLOGGER TERHADAP PEMBELIAN MAKEUP SISWI KELAS…

A beauty vlogger is someone who creates and uploads videos about beauty. Beauty here is defined as what is used in relation to skincare, makeup, or other beauty tools by vloggers. The purpose of th…

ROMANCING the Customer : MEMAKSIMALKAN NILAI MEREK MELALUI RELATIONSHIP MANAG…

Edition

1

ISBN/ISSN

979-691-136-1

Collation

xiii, 180 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.82 Tem r

MANAJEMEN PEMASARAN

Edition

1

ISBN/ISSN

979-526-165-7

Collation

x, 136 hlm. ; 24 cm

Series Title

-

Call Number

658.81 Mur m

Riset Pemasaran Konsep dan Aplikasi Dalam Penelitian

Edition

Ed. Revisi

ISBN/ISSN

979-587-297-4

Collation

xii, 106 hlm.: ilust.; 24 cm.

Series Title

-

Call Number

658.83 Nat r

PANDUAN MELAKUKAN RISET PEMASARAN

Edition

-

ISBN/ISSN

978-602-638-045-6

Collation

192 hlm., 20 cm

Series Title

-

Call Number

658 Fat p

Manajemen Pemasaran, 10th Edition Jilid 2

Edition

10

ISBN/ISSN

979-683-309-3

Collation

xxv, 818 hlm. ; 28 cm

Series Title

-

Call Number

658.84 Kot m

Manajemen Pemasaran 2

-