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This study is a survey of consumers Clear Men shampoo in the Faculty of Economics, University of Srivijaya, Inderaiaya, entitied Through the influence of Television Media Ad Buying Decision Against…
Penelitian ini bertujuan untuk mengetahui besarnya pengaruh diferensiasi produk terhadap keputusan pembelian produk kosmetik Mustika Ratu di kota Palembang. Hasil penelitian ini menunjukkan bahwa d…
Starbucks merupakan kedai kopi berkonsep modern pertama di dunia dan memberikan citra yang berbeda dibandingkan kedai kopi pada umumnya. Konsumen yang berkunjung ke kedai kopi Starbucks tidak hanya…
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Penelitian ini bertujuan untuk mengetahui apakah kualitas informasi dan kemudahan penggunaan aplikasi GrabFood berpengaruh terhadap keputusan pembelian konsumen (Studi Pada Mahasiswa Fakultas Ekono…
Skripsi ini berjudul “Jaringan Sosial Calo Tiket Kereta Api Di Stasiun Kertapati Palembang”. Permasalahan tentang jaringan sosial calo tiket kereta api di Stasiun Kertapati Palembang, mulai dar…
This study aimed to determine the influence of digital marketing which consisted of social media, websites, PPC advertising, and SEO search engine optimization on consumer purchase intention in the…
The purpose of this study was to determine the effect of the Marketing Mix in creating interest in buying Asus ROG laptops among students in Palembang. The population in this study were students wh…
This study aims to determine how the effect of the service marketing mix, the service marketing mix on the decision to use Transmusion. The sampling method used was non-probability with a sample of…
This study aims to determine whether the price and product quality affect the decision to purchase bread at Neng's Bakery and Cafe Indralaya. This type of research is a quantitative descriptive stu…
This study aims to 1) assess the procedures or measures in the implementation of the marketing audit on PT. United Tractors Palembang branch and 2) Knowing the follow-up of management with the mark…
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