PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE…

This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods t…

PENGARUH VIRAL MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PR…

This research aims to analyze the influence of viral marketing and brand ambassadors toward purchase decisions on Scarlett Whitening products in Palembang city. The research method used is a quanti…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PE…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE Oleh: Rico Samuel Simatupang Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaa…

PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERH…

The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variab…

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI…

This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, …

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCK…

The purpose of the study was to determine the effect of the service quality variable on purchasing decisions and determine the most dominant variable.The results of the study are used as informatio…

STUDI KOMPARATIF EXPERIENTIAL MARKETING, BRAND IMAGE DAN CUSTOMER LOYALTY STA…

This study aims to find out the comparison of experiential marketing, brand image and customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were prim…

PEMASARAN Untuk Pemimpin SEKTOR PUBLIK & ORGANISASI NIRLABA Yang Visioner

Edition

-

ISBN/ISSN

978-979-061-139-9

Collation

1 Jil., 258 hal., 19 x 26 cm

Series Title

-

Call Number

658.8 Sup p

Manajemen Pemasaran, Edisi 13 Jilid 2

Edition

13

ISBN/ISSN

978-979-075-326-6

Collation

xxviii, 412 hlm. : ilus. ; 25 cm

Series Title

-

Call Number

658.8 Kot m

Manajemen Pemasaran, Edisi 13 Jilid 1

-

Teknik Riset PEMASARAN Dan Ramalan Penjualan

Edition

-

ISBN/ISSN

978-979-518-084-5

Collation

x, 306 hal; 20 cm

Series Title

-

Call Number

658 Sup t

Indonesia Customer Satisfaction : Membedah Strategi Kepuasan Pelanggan Merek …

Edition

-

ISBN/ISSN

979-20-4796-4

Collation

x, 194 hlm.; 23 cm.

Series Title

-

Call Number

658.815 Ira i

PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GE…

This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 202…

Prinsip-prinsip Pemasaran: edisi 12, Jilid 1

Edition

12th

ISBN/ISSN

978-979-033-132-7

Collation

xxvi, 414 hlm.: ilus.; 26 cm

Series Title

-

Call Number

658.8 Kot p

MANAJEMEN PEMASARAN (Pendekatan Konsep, Kasus, dan Psikologi Bisnis)

Edition

-

ISBN/ISSN

978-602-9324-31-0

Collation

164 hlm.; 15 x 23 cm.

Series Title

-

Call Number

658.3 Sun m

ROMANCING the Customer : MEMAKSIMALKAN NILAI MEREK MELALUI RELATIONSHIP MANAG…

Edition

1

ISBN/ISSN

979-691-136-1

Collation

xiii, 180 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.82 Tem r

MANAJEMEN PEMASARAN

Edition

1

ISBN/ISSN

979-526-165-7

Collation

x, 136 hlm. ; 24 cm

Series Title

-

Call Number

658.81 Mur m

Manajemen Pemasaran, 10th Edition Jilid 2

Edition

10

ISBN/ISSN

979-683-309-3

Collation

xxv, 818 hlm. ; 28 cm

Series Title

-

Call Number

658.84 Kot m

Manajemen Pemasaran 2

-

Manajemen Pemasaran dan Pemasaran Jasa

Edition

-

ISBN/ISSN

979-8433-01-7

Collation

xii, 391 hlm. : ilus. ; 24 cm

Series Title

-

Call Number

658.4 Alm m

MARKETING MANAGEMENT; Analysis, Planning, Implementation, and Control, Sixth …

Edition

6th

ISBN/ISSN

0-13-556150-7

Collation

xxi, 776 p. : ill, ; 23 cm

Series Title

-

Call Number

658.8 Kot m 1988

MANAJEMEN PEMASARAN INTERNASIONAL Jilid 1

Edition

-

ISBN/ISSN

979-8190-83-1

Collation

xxxii, 522 hlm.; ilus.; 27 cm.

Series Title

-

Call Number

658.8 Sim m

MANAJEMEN PEMASARAN; Analisis Perilaku Konsumen, Edisi Pertama

Edition

1

ISBN/ISSN

979-503-354-9

Collation

xiv, 132 hlm. :ilus. ; 23 cm

Series Title

-

Call Number

658.812 Dha m

Manajemen Pemasaran = Marketing Management 9e: Analisis, Perencanaan, Impleme…

Edition

1st

ISBN/ISSN

979-8901-31-2

Collation

xxiv, 330 hlm.: ilus.; 27 cm.

Series Title

-

Call Number

658.81 Kot m

MANAJEMEN PEMASARAN GLOBAL Edisi Bahasa Indonesia Jilid 1 (EDISI REVISI)

Edition

Revisi

ISBN/ISSN

979-8901-15-0

Collation

xiv, 341 hlm.: ilus.; 27 cm

Series Title

-

Call Number

658.81 Kee m

PEMASARAN DASAR: Pendekatan Manajerial Global = Basic Marketing: A Global-Ma…

Edition

16

ISBN/ISSN

978-979-691-512-5

Collation

xvii, 432 hlm. : ilus. ; 23 cm.

Series Title

-

Call Number

658.8 Can p

MANAJEMEN PEMASARAN INTERNASIONAL, JILID II

Edition

-

ISBN/ISSN

979-8190-84-X

Collation

xxxii, 955 hlm., ; 26 cm

Series Title

-

Call Number

658.81 Sim m

KEUNTUNGAN RUMAH MAKAN SEKITAR LINGKUNGAN KAMPUS DI KOTA PALEMBANG PADA SAAT …

Penelitian ini bertujuan untuk menganalisis keuntungan yang diterima oleh pemilik rumah makan sekitaran kampus di Kota Palembang. Penelitian ini dilakukan dari bulan September hingga bulan November…

MANAJEMEN PEMASARAN JASA; Berbasis Kompetensi EDISI 3

Edition

3

ISBN/ISSN

978-979-061-259-4

Collation

xxvi, 354 hlm.; 26 cm.

Series Title

-

Call Number

658.8 Lup m

MANAJEMEN PEMASARAN

Edition

1

ISBN/ISSN

978-979-769-419-7

Collation

x,258 hlm.; 23 cm

Series Title

-

Call Number

658.81 Abd m