MANAJEMEN PEMASARAN INTERNASIONAL EDISI KELIMA, JILID 1

Edition

5

ISBN/ISSN

979-688-113-0

Collation

xv, 513 hlm; 26 cm

Series Title

-

Call Number

658.802 Jai m

Benchmarking for Competitive Advantage: Benchmarking untuk Keunggulan Bersaing

Edition

-

ISBN/ISSN

979-637-932-5

Collation

ix, 233 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

658.7 Ben b

ELECTRONIC PROCUREMENT: Modul Pembelajaran Berbasis Standar Kompetensi dan Ku…

Edition

-

ISBN/ISSN

978-602-73326-5-2

Collation

xviii, 182 hlm: ilustrasi ; 30 cm

Series Title

-

Call Number

658.8 Ind e

Manajemen Pemasaran dan Pemasaran Jasa

Edition

-

ISBN/ISSN

978-979-8433-01-7

Collation

xii, 394 hlm.; 24 cm.

Series Title

-

Call Number

658.81 Alm m

ANALISIS PENGARUH IKLAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MINUMAN RIN…

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh iklan terhadap pengambilan keputusan pembelian Coca Cola pada masyarakat kota Palembang 2) untuk mengetahui iklan yang paling …

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN KARTU PRABAYA…

Penelitian ini untuk mengetahui Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Kartu Prabayar IM3 Ooredoo (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Tehnik peng…

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS IN…

This study aims to analyze the effect of experiential marketing on the satisfaction of users of the Jenius Internet Banking application in the city of Palembang. This study uses a quantitative appr…

PENGARUH AKSES INFORMASI TERINTEGRASI DAN LAYANAN PELANGGAN TERINTEGRASI TERH…

This study aims to determine the impact of integrated information access and integrated customer service on customer satisfaction at Gramedia bookstores in Palembang, both simultaneously and partia…

PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN NIVEA MEN BLACK…

This study aims to analyze the influence of attractiveness of online advertising on purchasing decisions for Nivea Men Black and White Deodorant products. This study uses a quantitative approach wi…

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

This study aimed to determine the effect of psychological factors on Xiaomi smartphone purchasing decision. Variable used in this study consisted of independent variables are motivation(X1), percep…

PENGARUH SEARCH ENGINE ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BEAU…

This research aims to analyze the effect of Search Engine Advertising toward Beautyfacebylie Customer’s Purchase Decision On Marketplace Shopee In Palembang City. The research method used a quant…

PENGARUH PROMOSI, KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASAB…

This study aims to determine the influence and which variables are the most dominant among promotion, trust and service quality on customer decision in taking Kredit Usaha Rakyat (KUR) financing at…

ANALISIS KUALITAS PELAYANAN LISTRIK PRABAYAR PT.PLN TERHADAP KEPUASAN PELANGG…

This study aims to analyze the quality of PT PLN's prepaid electricity service on customer satisfaction in the city of Palembang. This study uses a quantitative approach with the method of collecti…

PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PENGGUNAAN JASA LAYANAN RUMA…

This study aims to analyze the effect of positioning strategy on decisions to use the services of Bunda Noni Hospital in Palembang City during the Covid-19 pandemic. This study uses a quantitative …

PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE…

This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods t…

PENGARUH VIRAL MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PR…

This research aims to analyze the influence of viral marketing and brand ambassadors toward purchase decisions on Scarlett Whitening products in Palembang city. The research method used is a quanti…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PE…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE Oleh: Rico Samuel Simatupang Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaa…

PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERH…

The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variab…

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI…

This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, …

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCK…

The purpose of the study was to determine the effect of the service quality variable on purchasing decisions and determine the most dominant variable.The results of the study are used as informatio…

STUDI KOMPARATIF EXPERIENTIAL MARKETING, BRAND IMAGE DAN CUSTOMER LOYALTY STA…

This study aims to find out the comparison of experiential marketing, brand image and customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were prim…

PEMASARAN Untuk Pemimpin SEKTOR PUBLIK & ORGANISASI NIRLABA Yang Visioner

Edition

-

ISBN/ISSN

978-979-061-139-9

Collation

1 Jil., 258 hal., 19 x 26 cm

Series Title

-

Call Number

658.8 Sup p

Manajemen Pemasaran, Edisi 13 Jilid 2

Edition

13

ISBN/ISSN

978-979-075-326-6

Collation

xxviii, 412 hlm. : ilus. ; 25 cm

Series Title

-

Call Number

658.8 Kot m

Manajemen Pemasaran, Edisi 13 Jilid 1

-

Teknik Riset PEMASARAN Dan Ramalan Penjualan

Edition

-

ISBN/ISSN

978-979-518-084-5

Collation

x, 306 hal; 20 cm

Series Title

-

Call Number

658 Sup t

Indonesia Customer Satisfaction : Membedah Strategi Kepuasan Pelanggan Merek …

Edition

-

ISBN/ISSN

979-20-4796-4

Collation

x, 194 hlm.; 23 cm.

Series Title

-

Call Number

658.815 Ira i

PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GE…

This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 202…

Prinsip-prinsip Pemasaran: edisi 12, Jilid 1

Edition

12th

ISBN/ISSN

978-979-033-132-7

Collation

xxvi, 414 hlm.: ilus.; 26 cm

Series Title

-

Call Number

658.8 Kot p

MANAJEMEN PEMASARAN (Pendekatan Konsep, Kasus, dan Psikologi Bisnis)

Edition

-

ISBN/ISSN

978-602-9324-31-0

Collation

164 hlm.; 15 x 23 cm.

Series Title

-

Call Number

658.3 Sun m

ROMANCING the Customer : MEMAKSIMALKAN NILAI MEREK MELALUI RELATIONSHIP MANAG…

Edition

1

ISBN/ISSN

979-691-136-1

Collation

xiii, 180 hlm. : ilus. ; 23 cm

Series Title

-

Call Number

658.82 Tem r