PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO DI…

This research was conducted to analyze the influence of brand equity concists of a brand awareness, perceived quality, brand association, and brand loyalty to purchasing decision of Teh Hitam Gunun…

CONSUMER BEHAVIOR : PERILAKU KONSUMEN DAN STRATEGI PEMASARAN EDISI 4 JILID 1

Edition

4

ISBN/ISSN

979-411-735-8

Collation

xvi, 323p. : ilus.; 25 cm

Series Title

-

Call Number

658.818 Pet c

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN KARTU PRABAYA…

Penelitian ini untuk mengetahui Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Kartu Prabayar IM3 Ooredoo (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Tehnik peng…

PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS IN…

This study aims to analyze the effect of experiential marketing on the satisfaction of users of the Jenius Internet Banking application in the city of Palembang. This study uses a quantitative appr…

PENGARUH AKSES INFORMASI TERINTEGRASI DAN LAYANAN PELANGGAN TERINTEGRASI TERH…

This study aims to determine the impact of integrated information access and integrated customer service on customer satisfaction at Gramedia bookstores in Palembang, both simultaneously and partia…

PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN NIVEA MEN BLACK…

This study aims to analyze the influence of attractiveness of online advertising on purchasing decisions for Nivea Men Black and White Deodorant products. This study uses a quantitative approach wi…

PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI

This study aimed to determine the effect of psychological factors on Xiaomi smartphone purchasing decision. Variable used in this study consisted of independent variables are motivation(X1), percep…

PENGARUH SEARCH ENGINE ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BEAU…

This research aims to analyze the effect of Search Engine Advertising toward Beautyfacebylie Customer’s Purchase Decision On Marketplace Shopee In Palembang City. The research method used a quant…

PENGARUH PROMOSI, KEPERCAYAAN DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN NASAB…

This study aims to determine the influence and which variables are the most dominant among promotion, trust and service quality on customer decision in taking Kredit Usaha Rakyat (KUR) financing at…

ANALISIS KUALITAS PELAYANAN LISTRIK PRABAYAR PT.PLN TERHADAP KEPUASAN PELANGG…

This study aims to analyze the quality of PT PLN's prepaid electricity service on customer satisfaction in the city of Palembang. This study uses a quantitative approach with the method of collecti…

PENGARUH STRATEGI POSITIONING TERHADAP KEPUTUSAN PENGGUNAAN JASA LAYANAN RUMA…

This study aims to analyze the effect of positioning strategy on decisions to use the services of Bunda Noni Hospital in Palembang City during the Covid-19 pandemic. This study uses a quantitative …

PENGARUH KEMUDAHAN DAN KEPERCAYAAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE SHOPEE…

This study aims to analyze the effect of ease of use and trust on Shopee online purchasing decisions in the city of Palembang. This study uses a quantitative approach with data collection methods t…

PENGARUH VIRAL MARKETING DAN BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PR…

This research aims to analyze the influence of viral marketing and brand ambassadors toward purchase decisions on Scarlett Whitening products in Palembang city. The research method used is a quanti…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PE…

PENGARUH KEPERCAYAAN, KEMUDAHAN, DAN KUALITAS INFORMASI TERHADAP KEPUTUSAN PEMBELIAN DI TOKO ONLINE SHOPEE Oleh: Rico Samuel Simatupang Penelitian ini bertujuan untuk mengetahui pengaruh kepercayaa…

PENGARUH PROMOSI PENJUALAN DAN KEMUDAHAN PENGGUNAAN LAYANAN FITUR I-SAKU TERH…

The purpose of this research is to existance determine effect significant either simultaneously or partially of variable sales promotion and ease of use services features on i-Saku and which variab…

PENGARUH E-SERVICE QUALITY TERHADAP E-SATISFACTION PADA KONSUMEN TOKOPEDIA DI…

This study aims to determine the effect of E-Service Quality on E-Satisfaction on Tokopedia consumers in Palembang. The dimensions of E-Service Quality used consist of Reliability, Responsiveness, …

PENGARUH KUALITAS LAYANAN TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA STARBUCK…

The purpose of the study was to determine the effect of the service quality variable on purchasing decisions and determine the most dominant variable.The results of the study are used as informatio…

STUDI KOMPARATIF EXPERIENTIAL MARKETING, BRAND IMAGE DAN CUSTOMER LOYALTY STA…

This study aims to find out the comparison of experiential marketing, brand image and customer loyalty between Starbucks Kambang Iwak and Palembang Indah Mall. The data used in this study were prim…

PENGARUH KUALITAS PRODUK, HARGA DAN LAYANAN TERHADAP KEPUASAN PELANGGAN DI GE…

This study aims to determine product quality, price, service quality on customer satisfaction at the Songket Fikri Palembang outlet. The population in this study is songke fikri customers until 202…

PENGARUH TRUST IN BRAND TERHADAP LOYALITAS PELANGGAN PADA STARBUCKS COFFEE KA…

This study aims to determine how the influence of the trust in brand dimension on customer loyalty at Starbucks Coffee Kambang Iwak Palembang. The sampling method used in this study uses a non-prob…

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN KONSUMEN MEMBELI SIMCAR…

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh signifikan kualitas produk dan harga serta variabel yang mendominasi kualitas produk dan harga terhadap keputusan konsumen membeli simcar…

PENGARUH DIGITAL MARKETING TERHADAP MINAT BELI KONSUMEN PADA MARKETPLACE SHOP…

This study aimed to determine the influence of digital marketing which consisted of social media, websites, PPC advertising, and SEO search engine optimization on consumer purchase intention in the…

PENGARUH BAURAN PEMASARAN TERHADAP MINAT BELI LAPTOP GAMING MEREK ROG ASUS (S…

The purpose of this study was to determine the effect of the Marketing Mix in creating interest in buying Asus ROG laptops among students in Palembang. The population in this study were students wh…

ANALISIS PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN MASYARAKAT KOTA PA…

This study aims to determine how the effect of the service marketing mix, the service marketing mix on the decision to use Transmusion. The sampling method used was non-probability with a sample of…

PENGARUH HARGA DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ROTI DI TOKO …

This study aims to determine whether the price and product quality affect the decision to purchase bread at Neng's Bakery and Cafe Indralaya. This type of research is a quantitative descriptive stu…

HUBUNGAN DAN PENGARUH PROMOSI TERHADAP JUMLAH NASABAH PADA PT. BANK NEGARA IN…

Edition

-

ISBN/ISSN

-

Collation

x, 77 hlm.: Ilus., tab.; 29 cm

Series Title

-

Call Number

T50979

ANALISIS PENGARUH PROMOSI TERHADAP KEPUTUSAN MAHASISWA MEMILIH STMIK PALCOMTE…

The study, entitled Analysis of EfFect of Campaign Against the Decisions Students choose STMIK Palcomtech Palembang aims to determine how much influence the promotion of a student's decision in cho…

ANALISIS PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN DALAM MEI AKUK…

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh bauran pemasaran terhadap keputusan konsumen dalam melakukan pembelian pada Waroeng Steak & Shake Palembang. Rancangan penelitian i…

PENGARUH FAKTOR PSIKOLOGIS KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK PROGR…

Penelitian ini bertujuan untuk mengetahui pengaruh Motivasi (Xi), Persepsi (X2), Pembelajaran (X3), Keyakinan dan Sikap (X4) terhadap Keputusan Pembelian (Y) produk program CSR (Studi Pada Konsumen…

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KONSUMEN DALAM PENGAMBILAN KEPUTUSAN…

Penelitian ini bertujuan untuk mengetahui faktor apa saja yang mempengaruhi konsumen dalam mengambil keputusan untuk membeli produk mie instan merek sedaap dengan cara menganalisis hasil jawaban ku…