PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA LAYANAN ANTA…
This study aims to determine and study the effect of brand image and price on purchasing decisions at Maxim's shuttle service. The population in this study were students of the Faculty of Economics…
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- xviii, 74 hlm.; Ilus.; 29 cm
- Series Title
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- Call Number
- T1131262023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA RUMAH MAKAN PINDA…
Penelitian in bertujuan untuk mengetahui Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Rumah Makan PindangMusi RawasDi Palembang. Metode penelitian yang digunakanadalah metode kuantit…
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- xvi, 76 hlm.; ilus.; 29 cm
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- Call Number
- T915842023
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA GA…
This study aims to analyze the influence of brand image and product quality on the purchasing decisions of Elzatta Gallery in Palembang Square. This research uses a quantitative approach with a dat…
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- xix, 66 hlm.; ilus.; 29 cm
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- Call Number
- T874912023
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SEPATU NIKE PADA KONSUMEN D…
This research aims to determine the effect of brand image which consists of corporate image, user image and product image on the purchasing decision of Nike shoes for consumers in Tangerang City bo…
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- xii, 93 hlm.; ilus.; 29 cm
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- Call Number
- T862652023
PENGARUH GREEN MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN PADA THE BODY SHOP …
The Body Shop merupakan perusahaan yang menawarkan produk kecantikan dan perawatan diri berbahan alami dan ramah lingkungan. Konsep strategi pemasaran yang mengangkat nilai-nilai lingkungan dikenal…
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- xix, 88 hlm.; ilus.; 29 cm
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- Call Number
- T820782022
PENGARUH COUNTRY OF ORIGIN DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN IPHON…
Penelitian ini bertujuan untuk mengetahui pengaruh Country Of Origin dan Brand Image terhadap keputusan pembelian produk iphone. Metode penelitian yang digunakan adalah metode kuantitatif. Data yan…
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- xviii, 47 hlm.; ilus.; 29 cm
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- Call Number
- T915362023
PENGARUH EMOTIONAL MARKETING PRODUK FOUNDATION WARDAH TERHADAP KEPUASAN KONSU…
This study aims to analyze the effect of emotional marketing on wardahfoundation product on consumer satisfaction (study on Student of The Faculty of Economics, Sriwijaya University). This study us…
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- xvii, 78 hlm.; ilus.; 29 cm
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- T890632023
PENGARUH PROMOSI PENJUALAN, WORD OF MOUTH DAN MOTIVASI BELANJA HEDONIS TERHAD…
Along with the development of digital transactions, e-commerce transactions in Indonesia continue to increase from year to year. During the pandemic, the value of e-commerce transactions soared up …
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- xxviii, 83 hlm.; ilus.; 29 cm
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- Call Number
- T885422023
PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN HAND SOAP CAIR DETTOL D…
This research was conducted to determine the amount of the effect of product quality consisting of performance, feature, durability, aesthetic and perceived quality on the decision to purchase Dett…
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- xviii, 80 hlm.; ilus.; 29 cm
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- Call Number
- T866322023
PENGARUH CITRA MEREK, DESAIN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN S…
This study aims to analyze the effect of brand image, design and product quality on iphone smartphone customer satisfaction (study on students of sriwijaya university in palembang campus). This stu…
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- xviii, 105 hlm.; ilus.; 29 cm
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- Call Number
- T874902023
PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS MEREK MOTOR SCO…
THE EFFECT OF BRAND COMMUNITY AND BRAND EQUITY ON BRAND LOYALTY OF VESPA PAGGIO MATIC SCOOTER MOTORCYCLE IN PALEMBANG CITY By: Yebi Riswanto Technological developments from year to year continue to…
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- xvi, 64 hlm.; ilus.; 29 cm
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- Call Number
- T899702023
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE PADA M…
This study aims to determine the influence of product attributes, product quality, product features, and product design on iPhone Smartphone purchasing decisions for Students of the Faculty of Econ…
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- xx, 80 hlm.; ilus.; 29 cm
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- Call Number
- T869262023
PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA E-COMERCE BUKALAP…
This study aimed to analyze the financial performance of manufacturing companies period 2014-2017, using Economic Value Added (EVA) and Market Value Added (MVA) methods and to know the effect of EV…
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- xvii, 68 hlm.; ilus.; 29 cm
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- Call Number
- T775452022
PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI KONSUME…
This study aims to determine and analyze how the influence of the Social Media Marketing dimension which includes Context, Communication, Collaboration, and Connection on customer purchase intentio…
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- xix, 78 hlm.; ilus.; 29 cm
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- Call Number
- T872002023
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI BERAS "KITA" PADA PERU…
This study aims to determine how the influence of product quality variables and price variables on the interest in buying KITA rice at the BULOG Divre South Sumatra. The research method used is a q…
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- xviii, 72 hlm.; ilus.; 29 cm
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- Call Number
- T821492022
PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW (ST…
The purpose of this study is to determine the impact of influencer marketing on purchase intention for MS Glow skincare products, both simultaneously and partially. This quantitative study used a p…
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- xiii, 86 hlm.; ilus.; 29 cm
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- Call Number
- T1123712023
PENGARUH PRIVASI DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE MENGGUNAKAN…
This study aims to determine the influence of privacy and security in purchasing decisions using Shopee app. The research method used is a quantitative method. The data used in this research are pr…
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- xx, 101 hlm.; ilus.; 29 cm
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- Call Number
- T857462023
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN (Studi Ka…
This study aims to determine the effect of product attributes on purchasing decisions for Avoskin products (a case study on undergraduate students class 2018-2021, Faculty of Economics, Sriwijaya U…
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- Collation
- xviii, 78 hlm.; ilus.; 29 cm
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- Call Number
- T843862022
PENGARUH IKLAN, HARGA, DAN KUALITAS LAYANAN DI YOUTUBE TERHADAP KEPUTUSAN PEM…
This study aims to analyze the effect of advertising, price, and service quality on Youtube on purchasing decisions for YouTube premium (a case study on students at the Sriwijaya University in Pale…
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- viii, 71 hlm.; ilus.; 29 cm
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- Call Number
- T834922022
PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI TERHADAP PERILAKU KONS…
Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, sosial, pibadi, dan psikologi terhadap perilaku konsumen dalam melakukan online shopping (Studi Kasus Mahasiswa Fakultas Ekonomi …
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- xv, 52 hlm.; ilus.; 29 cm
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- Call Number
- T692012022
PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK…
This study aims to determine and analyze how the influence of the dimensions of Electronic Word of Mouth including Intensity, Valance of Opinion, and Content on purchasing decisions of Somethinc pr…
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- xvii, 80 hlm.; ilus.; 29 cm
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- Call Number
- T818192022
PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA LAZADA (ST…
This study aims to analyze the Effect of Electonic Word of Mouth on Purchase Intention on Lazada. This research uses a quantitative approach with a data collection method through a questionnaire. T…
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- viii, 69 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T747772022
PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KA…
This research aims to analyze the impact of social media marketing on consumer purchase decisions at Kaos Nyenyes Palembang. The research method used is a quantitative method. The data used in this…
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- xv, 101 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T843932022
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO DI…
This research was conducted to analyze the influence of brand equity concists of a brand awareness, perceived quality, brand association, and brand loyalty to purchasing decision of Teh Hitam Gunun…
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- xii, 88 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T842132022
PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP LOYALITAS PELANGGAN KARTU PRABAYA…
Penelitian ini untuk mengetahui Pengaruh Kualitas Produk dan Harga Terhadap Loyalitas Pelanggan Kartu Prabayar IM3 Ooredoo (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya). Tehnik peng…
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- xii, 50 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T706852022
PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN PENGGUNA APLIKASI JENIUS IN…
This study aims to analyze the effect of experiential marketing on the satisfaction of users of the Jenius Internet Banking application in the city of Palembang. This study uses a quantitative appr…
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- iv, 78 hlm.; ilus.; 29 cm
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- Call Number
- T701012022
PENGARUH AKSES INFORMASI TERINTEGRASI DAN LAYANAN PELANGGAN TERINTEGRASI TERH…
This study aims to determine the impact of integrated information access and integrated customer service on customer satisfaction at Gramedia bookstores in Palembang, both simultaneously and partia…
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- ISBN/ISSN
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- Collation
- xiii, 79 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T734432022
PENGARUH DAYA TARIK IKLAN ONLINE TERHADAP KEPUTUSAN PEMBELIAN NIVEA MEN BLACK…
This study aims to analyze the influence of attractiveness of online advertising on purchasing decisions for Nivea Men Black and White Deodorant products. This study uses a quantitative approach wi…
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- ISBN/ISSN
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- Collation
- 80 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T747442022
PENGARUH FAKTOR PSIKOLOGIS TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE XIAOMI
This study aimed to determine the effect of psychological factors on Xiaomi smartphone purchasing decision. Variable used in this study consisted of independent variables are motivation(X1), percep…
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- Collation
- xvi, 62 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T666242022
PENGARUH SEARCH ENGINE ADVERTISING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN BEAU…
This research aims to analyze the effect of Search Engine Advertising toward Beautyfacebylie Customer’s Purchase Decision On Marketplace Shopee In Palembang City. The research method used a quant…
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- ISBN/ISSN
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- Collation
- xix, 87 hlm.; ilus.; 29 cm
- Series Title
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- Call Number
- T697252022
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