The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…
This book provides an overview of the aviation sector by focusing on all major aspects embedded in the environment (subsystems) and the market of aviation. The book explains the linkages between su…
Using site-specific optimization approaches in international manufacturing networks is increasingly proving insufficient. To solve this problem, several holistic and integrated alternatives have be…
Sustaining a healthy and productive work environment for employees with health issues and work disabilities or those returning to work after sick leave may present a challenge to employers. This pu…
Despite being the third largest economy in Southeast Asia, Malaysian entrepreneurial activity is under-reported in the scholarly literature. This book extends such research by examining the impact …
This book provides a set of integrated frameworks—capital, systems, and objects—that transcend managerial or technology hype by focusing on the long-term fundamentals that sustain organizationa…
The book provides its readers with an overview of the technology and its potential and helps them to place RPA in the context of process management. The readers receive concrete instructions for th…
This book explores the sea change in thinking about how to educate students of entrepreneurship, uses extant theory to develop a conceptual model of entrepreneurship skill development, describes an…
The increasing importance of industrial services and rapid digitalization towards smart and remote services pose opportunities as well as challenges to the manufacturing sector. This book provides …