Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-81329-1
- Collation
- XXII, 301p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Mar
Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of condu…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-74065-8
- Collation
- xix, 209p.:ill
- Series Title
- -
- Call Number
- 658.8 Gre
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