Marketing Communications in Emerging Economies, Volume I
The first of this two-volume work brings to the fore marketing communication theories and concepts that are prominent in emerging economy contexts, and highlights the opportunities and challenges w…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-81329-1
- Collation
- XXII, 301p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Mar
Green Marketing and Management in Emerging Markets
Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on gre…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-73007-9
- Collation
- xvii, 182p.:ill
- Series Title
- Palgrave Studies of Marketing in Emerging Economies
- Call Number
- 658.8 Gra
Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of condu…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-74065-8
- Collation
- xix, 209p.:ill
- Series Title
- -
- Call Number
- 658.8 Gre
New Frontiers in Hospitality and Tourism Management in Africa
This book provides a management perspective on the full historical, contemporary, and geographic landscape of hospitality and tourism (H&T) in Africa. In so doing, it critically assesses and challe…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-70171-0
- Collation
- viii, 278p.:ill
- Series Title
- viii, 278p.:ill
- Call Number
- 338.4 New
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