The AMA Handbook of MARKETING FOR THE SERVICE INDUSTRIES
- Edition
- -
- ISBN/ISSN
- 0-8144-0104-X
- Collation
- xix, 588 p.: ill.; 23 cm
- Series Title
- -
- Call Number
- 658.8 Ama a
- Edition
- -
- ISBN/ISSN
- 0-8144-0104-X
- Collation
- xix, 588 p.: ill.; 23 cm
- Series Title
- -
- Call Number
- 658.8 Ama a
Services Marketing, 4th edition International Edition
- Edition
- 4
- ISBN/ISSN
- 0-538-47645-1
- Collation
- xvii,468 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.8 Bat s
- Edition
- 4
- ISBN/ISSN
- 0-538-47645-1
- Collation
- xvii,468 p. : ill. ; 25 cm
- Series Title
- -
- Call Number
- 658.8 Bat s
SERVICE MANAGEMENT AND MARKETING : Managing the Service Profit Logic
- Edition
- 4
- ISBN/ISSN
- 978-1-118-92144-9
- Collation
- ix, 521 p.; ill.; 24 cm.
- Series Title
- -
- Call Number
- 658.307 Gro s
- Edition
- 4
- ISBN/ISSN
- 978-1-118-92144-9
- Collation
- ix, 521 p.; ill.; 24 cm.
- Series Title
- -
- Call Number
- 658.307 Gro s
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