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cover
The AMA Handbook of MARKETING FOR THE SERVICE INDUSTRIES
Congram, Carole A.Friedman, Margaret L.

Edition
-
ISBN/ISSN
0-8144-0104-X
Collation
xix, 588 p.: ill.; 23 cm
Series Title
-
Call Number
658.8 Ama a

Edition
-
ISBN/ISSN
0-8144-0104-X
Collation
xix, 588 p.: ill.; 23 cm
Series Title
-
Call Number
658.8 Ama a
Availability1
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cover
Services Marketing, 4th edition International Edition
Batson, John EHoffman, K. Douglas

Edition
4
ISBN/ISSN
0-538-47645-1
Collation
xvii,468 p. : ill. ; 25 cm
Series Title
-
Call Number
658.8 Bat s

Edition
4
ISBN/ISSN
0-538-47645-1
Collation
xvii,468 p. : ill. ; 25 cm
Series Title
-
Call Number
658.8 Bat s
Availability3
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cover
SERVICE MANAGEMENT AND MARKETING : Managing the Service Profit Logic
Gronroos, Christian

Edition
4
ISBN/ISSN
978-1-118-92144-9
Collation
ix, 521 p.; ill.; 24 cm.
Series Title
-
Call Number
658.307 Gro s

Edition
4
ISBN/ISSN
978-1-118-92144-9
Collation
ix, 521 p.; ill.; 24 cm.
Series Title
-
Call Number
658.307 Gro s
Availability1
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View DetailCite

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