This study aims to find out: 1) The effect of sales promotions in Shopee e-commerce on the consumptive behavior of Economic Education students at FKIP Sriwijaya University Class of 2020, 2) The eff…
The industrial revolution 4.0 certainly has an impact on industrial categories, including fast moving consumer good (FMCG), consumer loyalty has become an urgency, companies need to carry out strat…
The research is entitled "Tryma Creative Marketing Communication Strategy in increasing Consumers". This study aims to determine the marketing communication strategy carried out by Tryma Creative i…
The study entitled "The Effect of NCT Dream Brand Ambassadors on Buying Interest at the Shopee Marketplace (Studies in Communication Studies Students at Sriwijaya University) aims to determine the …
This development research aims to produce web media in the promotion of empowerment products at the Mardiah Songket Gallery in Muara Penimbung Ulu village as a valid and practical promotional media…
Foodstagramming is a term used by Instagram users to describe an activity to post photos of food. With the hashtag #foodstagram, they classify photos related to food. Then the object that sometimes…
This study aims to know the promotion strategy of laa tahzan florist indralaya product via instagram. The study uses qualitative methods. The types and data sources used are primary data. collectin…
The purpose of this study was to determine the effect of Brand Awareness, Brand Associations, Perceived Quality, and Brand Loyalty on consumer purchasing decisions for Samsung Galaxy smartphone pro…
This study aims to determine the effect of products and promotions on customer satisfaction with savings accounts at Bank Sumsel Babel, Jakabaring Branch, Palembang City. The type of data used in t…
This sludy is a survey t hal conducled on student of Universitas Sriwijaya Indralaya, the title of the sludy is The Injluence Of E-Commerce Consumer Perception Towards Purchasing Decisions Of Cloth…
This research aim to know how strong the correlation of consumer attitude to Faber-Castell branding. The result of this research shown that between cognition component, affection component, and con…
The objectives of this research are (1) to analyze the effect of brand image toward consumer’s loyalty of Gatsby Wax in University of Sriwijaya, and (2) to find the most effect variable of brand …
Penelitian ini bertujuan untuk mencari tahu pengaruh antara promosi penjualan dan gaya hidup terhadap keputusan konsumen membeli produk pada gerai Starbucks coffee di Palembang secara parsial dan s…
This study aims to determine the effect of Brand Awareness on consumer decisions partially and simultaneously as well as knowing which Brand Awareness factors are dominant influencing consumer deci…
The purpose of this research is to find out how big the influence of Packaging (XI), Halal Label (X2), and Produet Knowledge (X3) On The Purchasing Desicion (Y) and who is a variable ihat has a dom…
Penelitian ini bertujuan untuk 1) Untuk mengetahui besarnya pengaruh pengunaan endorser iklan terhadap keputusan pembelian pada produk Yamaha Jupiter pada mahasiswa Universitas Sriwijaya Kampus Ind…
The objective of this research are to know how much influence the promotion variable to purchase decision consumer. The research’s variable dependent variable is purchase decision consumer and in…
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh merchandise, lokasi, promosi dan harga serta variabel yang dominan berpengaruh terhadap keputusan konsumen berbelanja di Hypermar…
Penelitian ini bertujuan untuk mengetahui pengaruh dari harga, iklan dan penjualan perseorangan Kredit Usaha Rakyat (KUR) Bank BRI KCP Lemabang terhadap keputusan meminjam oleh pedagang pasar tradi…
Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh brand equity Kartu AS terhadap keputusan pembelian dan 2) mengetahui faktor apa yang mempengaruhi brand equity Kartu AS terhadap…
Penelitian ini membahas mengenai pengaruh atribut produk terhadap loyalitas pelanggan pada Levi‟s Jeans di kota Palembang. Tujuan penelitian ini mengetahui seberapa besar pengaruh dan faktor atri…
Penelitian ini bertujuan untuk mengetahui seberapa besar Atribut Produk sabun pembersih wajah Pond’s dapat mempengaruhi sikap konsumen dalam memutuskan pembelian. Hasil penelitian ini menunjukkan…
Penelitian ini bertujuan untuk l)Untuk mengetahui berapa besar tingkat efisiensi industri yang diciptakan usaha kerupuk kemplang di kota Palembang, 2)Untuk mengetahui hubungan antara tingkat efisie…
Penelitian ini bertujuan untuk 1) mengetahui pengaruh promosi terhadap keputusan konsumen mengggunakan telepon rumah pada PT. Telekomunikasi Indonesia, Tbk dan 2) mengetahui strategi promosi yang p…
This research carried out to instant coffee consumer of TOP Coffee at Lebong Siareng Sub-District Sukarami Palembang entitled “The Effect Of Top Coffee Advertising On Television Media To Consumer…