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PENGARUH PROMOSI TERHADAP KEPUTUSAN KONSUMEN MENGGUNAKAN TELEPON RUMAH PADA P…
Wicaksana, Oliver Agung

Penelitian ini bertujuan untuk 1) mengetahui pengaruh promosi terhadap keputusan konsumen mengggunakan telepon rumah pada PT. Telekomunikasi Indonesia, Tbk dan 2) mengetahui strategi promosi yang p…

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xvi, 81 hlm.; tab.; 29 cm.
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T443832009
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