PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEP…

This study aims to analyze the influence of brand awareness and product quality on the purchasing decisions of Nike shoes among undergraduate students of the Faculty of Economics at Sriwijaya Unive…

PENGARUH HARGA DAN EXPERIENTIAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUM…

This study aims to analyze the influence of price and experiential marketing on consumer purchase decisions on the Zalora e-commerce platform in Palembang City. The background of this research stem…

ANALISIS BAURAN PEMASARAN DAN PREFERENSI KONSUMEN TERHADAP KEPUTUSAN PEMBELIA…

The increasing globalization of food trade drives competition between local and imported fruits in the Indonesian retail sector, including at Diamond Supermarket in Palembang City. This study aims …

ANALISIS BAURAN PEMASARAN TERHADAP MINAT ANGGOTA BARU DI DOJANG TEKWONDO KOTA…

Taekwondo dojangs in Palembang City face challenges in retaining new members due to various marketing factors. This study aims to analyze the influence of the marketing mix on the interest of poten…

PENGARUH PERIKLANAN DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN FACIAL W…

This research aims to analyze the influence of advertising and brand awareness on the purchasing decisions of Garnier Men facial wash products on Instagram, specifically in Palembang City. The meth…

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN POP MIE MELALUI E-COMMER…

This study aims to analyze the influence of product attributes on purchasing decisions for Pop Mie through Shopee e-commerce in Palembang City. The research focuses on Pop Mie buyers to evaluate th…

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) DAN KUALITAS PRODUK TERHADAP KEPUTU…

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth (E-WOM) dan Kualitas Produk terhadap Keputusan Pembelian Produk Kosmetik Make Over pada Mahasiswa Fakultas Ekonomi Univer…

PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PADA PRODUK MAKE OVER

Penelitian ini bertujuan untuk mengkaji pengaruh influencer marketing terhadap niat pembelian konsumen terhadap produk kosmetik Make Over. Studi ini berfokus pada dua dimensi utama influencer marke…

PENGARUH INFLUENCER MARKETING DAN E-WOM TERHADAP KEPUTUSAN PEMBELIAN PRODUK L…

Penelitian ini bertujuan untuk menganalisis pengaruh Influencer Marketing dan E-WOM terhadap keputusan pembelian produk lipstik Madame Gie di Kota Palembang. Metode yang digunakan adalah survei kua…

PENGARUH GAYA HIDUP DAN E-ADVERTISING TIKTOK PADA PEMBELIAN PASTA GIGI PEPSOD…

Keputusan pembelian dapat dipengaruhi banyak faktor, seperti gaya hidup dan iklan. Penelitian ini bertujuan guna mengetahui pengaruh Gaya Hidup dan E-Advertising Tiktok terhadap Keputusan Pembelian…

PENGARUH PERSAINGAN PASAR AUDIT DAN REMUNERASI DIREKTUR TERHADAP MANAJEMEN LA…

Penelitian ini bertujuan untuk menguji pengaruh persaingan pasar aduit dan remunerasi direktur terhadap manajemen laba dengan dimoderasi oleh spesialisasi industri auditor. Populasi pada penelitian…

PENGARUH BRAND AWARENESS DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN MELALUI…

This research aims to determine the effect of Brand Awareness and Brand Trust on Purchasing Decisions through Tiktok Shop on The Originote skincare products, a case study of the people of Palembang…

PENGARUH ELECTRONIC WORD OF MOUTH DAN ELECTRONIC SERVICE QUALITY TERHADAP KEP…

Penelitian ini bertujuan untuk mengkaji pengaruh E-word of mouth dan E-service quality terhadap keputusan pembelian makanan pada GrabFood di Kota Palembang. Penelitian ini berjenis penelitian kuant…

PENGARUH CONTENT CREATION, CONTENT SHARING, CONNECTING DAN COMMUNITY BUILDING…

The purpose of this study was to determine the effect of Content Creation, Content Sharing, Connecting, and Community Building on Wardah Lightening Serum Ampoule Purchasing Decisions in Palembang C…

PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER SATISFACTION PADA PENGGUNA MAR…

Amid increasing competition among marketplaces, understanding consumer expectations and service needs has become essential in creating a satisfying shopping experience. This study aims to examine t…

PENGARUH VIRAL MARKETING DAN FEAR OF MISSING OUT (FOMO) TERHADAP IMPULSIVE BU…

Edition

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ISBN/ISSN

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Collation

xvii, 117 hlm.; ilus.; tab.; 29 cm.

Series Title

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Call Number

T1759392025

PENGARUH SALES PROMOTION DAN ONLINE CUSTOMER REVIEW TERHADAP KEPUTUSAN PEMBEL…

This study aims to analyze the influence of sales promotion and online customer reviews on the purchase decisions of Wardah moisturizers on the Shopee application in Palembang City. The variables u…

PENGARUH PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN SMART…

This study aims to analyze the influence of perceived quality and brand image on purchasing decisions for Realme smartphones in Palembang City. The method used in this study is a survey with a quan…

ANALISIS PENGARUH STRATEGI BAURAN PEMASARAN TERHADAP NILAI FISIK DALAM VOLUME…

Sales volume is an achievement of sales which is quantitatively expressed in terms of physical or units or volume in a product. The ups and downs of a sale can be seen from the units, kilograms, li…

ANALISIS SALURAN DAN STRATEGI PEMASARAN BERAS ORGANIK DI DESA SUMBER SUKO KEC…

Abstract Organic rice is one of the leading commodities in a sustainable agricultural system because it does not use chemical fertilizers and pesticides. Such as large marketing margins, price imba…

PENGARUH KEUNGGULAN KOMPETITIF HIJAU, INOVASI HIJAU, DAN BUDAYA ORGANISASI HI…

This study aims to analyze the influence of green competitive advantage, green innovation, and green organizational culture on sustainability performance. The objects of this study are managers, su…

PENGARUH CORPORATE SOCIAL RESPONSIBILITY,GREEN ACOUNTING DAN PROFITABILITAS T…

This study aims to examine the effect of corporate social responsibility, green accounting, and profitability on company value. This research focuses on state-owned companies listed on the Indonesi…

PENGARUH INSENTIF PPN, PPNBM, DAN PKB TERHADAP MINAT BELI KENDARAAN LISTRIK D…

This study aims to analyze the effect of Value-Added Tax (VAT) incentives, Luxury Goods Tax (PPnBM) incentives, and Motor Vehicle Tax (PKB) incentives on the purchase intention of electric vehicles…

ANALISIS SALURAN DAN EFISIENSI PEMASARAN TELUR ITIK DI KOTA PALEMBANG DARI KA…

The production of duck eggs in the poultry farming sector is a significant industry, playing a vital role as a culinary raw material in the market. Palembang City, renowned for its diverse culinary…

ANALISIS SALURAN PEMASARAN BAHAN OLAHAN KARET (BOKAR) DI KECAMATAN PENUKAL UT…

This study aims to identify the marketing channels of rubber processed materials (BOKAR) in Penukal Utara District, Penukal Abab Lematang Ilir Regency. The data collection method in the study uses …

ANALISIS RANTAI PASOKAN DAN STRATEGI PEMASARAN SAYURAN HIDROPONIK DI KOTA JAM…

Hydroponic vegetable production in Jambi City is still limited, because there are few active agribusiness actors. The objectives of this study are: (1) to describe the flow of product supply chain …

ANALISIS SALURAN PEMASARAAN AYAM RAS PEDAGING DI DESA PELEMPANG KECAMATAN KEL…

This research aims to 1) Describe the marketing channels for broiler chickens originating from CH Farms. John Isman in Pelempang Village, Kelekar District, Muara Enim Regency. 2) Calculate how much…

MANAJEMEN RANTAI PASOK (SUPPLY CHAIN) KOPI BUBUK ROBUSTA DI KECAMATAN MUARADU…

Coffee processing businesses should pay attention to supply chain management performance so that the managed business can be well coordinated. The purposes of this search were (1) To study the prod…

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA KEDAI KOPI STARBU…

This research aims to find out the influence of service quality on consumer satisfaction when purchasing products at Starbucks coffee shops in Palembang partially and simultaneously. The method use…

PENGARUH BRAND EQUITY TERHADAP LOYALITAS PELANGGAN DI KOPI KENANGAN DI KOTA P…

This research aims to find out how and how much influence brand equity has on customer loyalty at Kopi Kenangan, Palembang City. This type of research uses quantitative methods. Sampling used purpo…