cover
Integrated Advertising, Promotion, and Marketing Communications, Fourth Edition
Clow, Kenneth E.Baack, Donald

Edition
4th
ISBN/ISSN
978-0-13-815737-1
Collation
xxvi, 638 p. ; 26 cm
Series Title
-
Call Number
658.82 Clo i

Edition
4th
ISBN/ISSN
978-0-13-815737-1
Collation
xxvi, 638 p. ; 26 cm
Series Title
-
Call Number
658.82 Clo i
cover
Integrated Marketing Communication in Advertising and Promotion 8e
Shimp, Terence A

Edition
8
ISBN/ISSN
978-0-324-66531-4
Collation
xx, 668 p. : ill. ; 28 cm
Series Title
-
Call Number
652 Shi i

Edition
8
ISBN/ISSN
978-0-324-66531-4
Collation
xx, 668 p. : ill. ; 28 cm
Series Title
-
Call Number
652 Shi i

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