Research on used motorcycle marketing communication strategies on Facebook is expected to provide clear information to all readers about the importance of mar- keting communications for the surviva…
Penelitian ini bertujuan untuk menganalisis pengaruh Activities, Interest, dan Opinion terhadap Keputusan Pembelian Konsumen pada Coffee Shop Starbucks Palembang Icon. Penelitian ini menggunakan pe…
The cosmetics business is currently experiencing quite rapid growth. Every consumer certainly has different considerations when choosing cosmetic products. Y.O.U Beauty does this by presenting vari…
Penelitian ini dilakukan untuk menganalisis pengaruh kualitas produk, desain produk dan harga terhadap keputusan pembelian sepeda motor Yamaha Nmx di kota Palembang. Metode penelitian yang digunaka…
Tujuan penelitian ini adalah untuk mengetahui dan menjelaskan Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian Motor Honda Matic di Kota Palembang baik secara parsial maupun si…
Penelitian ini bertujuan untuk mengetahui pengaruh Brand Image dan Social Media Marketing terhadap Keputusan Pembelian Produk Kecantikan Luxcrime pada Mahasiswa Fakultas Ekonomi Universitas Sriwija…
This research aims to find out and study the influence of Content Marketing and Social Media Advertising on purchasing decisions at Somethinc products. The research uses primary data through a quan…
This research aims to identify the existing conditions of service quality at the Sekip Community Health Center during the survey period and what indicators in the service quality dimension are prio…
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Penelitian ini berlujuan untuk mengetahui pengaruh price dan sales promotion dalam keputusan pembelian konsumen pada Dazzle Outfit Palembang. Metode penelitian yang digunakan adalah metode kuantita…
This study aims to determine whether Brand Image and promotion affect the purchase decision of Apple Iphone Smartphone in Palembang. The research method used is quantitative method. The Data used i…
Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan harga terhadap kepuasan konsumen pada brand Buttonscarves baik secara simultan maupun parsial. Penelitian ini merupakan peneli…
This research aims to determine the influence of Word of Mouth and Social Media Marketing on purchasing decisions for Gacoan Noodles in Palembang. This study uses a quantitative approach. Data were…
Penelitian ini bertujuan untuk analisis Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Morning Ego Cafe Palembang. Populasi penelitian ini adalah Pengunjung yang berbelanja di Morning Ego C…
This study aims to determine how much perceived usefulness and perceived easy of use have on purchasing decisions using Kopi Kenangan Application in Palembang City. This type of causality research,…
Penelitian ini bertujuan untuk mengetahui pengaruh content creation, content sharing, connecting dan community building terhadap keputusan pembelian konsumen pada 3D Stable Equestrian. Metode Penel…
This study aimed to analyze the dimention of influencer marketing (visibility, credibility, attraction,and power) of Tasya Farasya in Instagram on purchase decisions of Skintific Product to large n…
The purpose of this study was to determine and explain the effect of Service Recovery on Passenger Satisfaction after the occurrence of flight irregularities at PT Sriwijaya Air District Palembang …
Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh 4 dimensi customer value yaitu emotional value, social value, performance value, dan price value terhadap customer satisfaction restoran…
This research aims to determine the influence of viral marketing and social media marketing on Mixue purchasing decisions in Palembang. This study uses a quantitative approach. Data collection was …
This research aims to determine the Influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study …
This research aims to find out how much influence promotions via Instagram social media have on Hydro Coco purchasing decisions among members of the "Palembang Runners" community in Palembang City.…
This research aims to determine how brand image and discounts influence the purchasing decisions of All New Honda BR-V products at Honda Maju Motor Tj. Api-api Palembang showroom. The research meth…