Behavioral Decision Theory

This book is the second edition of Behavioral Decision Theory, published in 2014. The main approach and structure of this book have been retained in the new edition. However, this second edition pr…

New Consumer Behavior Theories from Japan

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is…

Gamification and Consumer Engagement

In the context of rapid ICT development, this book focuses on how gamification affects consumer engagement and can be used to create a shared value for customers and companies. Based on the constru…

The Value of Luxury

What does luxury value mean? What constitutes luxury, and what does not? While previous research has focused on luxury as a global business and how companies have generated, communicated and moneti…

Consumer Happiness: Multiple Perspectives

Edition

1

ISBN/ISSN

978-981-33-6374-8

Collation

xii, 285 p:Ill.

Series Title

-

Call Number

658.8 Con

CONSUMER BEHAVIOR & MARKETING STRATEGY, 7TH EDITION

Edition

7

ISBN/ISSN

0-07-286487-7

Collation

xxv, 577 p. ; 28 cm

Series Title

-

Call Number

658.83 Pet c

CONSUMER BEHAVIOR & MARKETING STRATEGY

Edition

7

ISBN/ISSN

0-07-286487-7

Collation

-

Series Title

-

Call Number

658.8 342 Pet c

Consumer Economics: ISSUES AND BEHAVIORS, Second Edition

Edition

2nd

ISBN/ISSN

978-0-13-800482-8

Collation

xix, 504 p.; 24 cm.

Series Title

-

Call Number

658.8342 Gol c

Consumer Behavior and Marketing Strategy

Edition

-

ISBN/ISSN

0-256-26190-3

Collation

xxv, 545 p .;26 cm

Series Title

-

Call Number

658.83 Pet c

SOUTH AMERICAN CONSUMER PROTECTION LAWS

Edition

-

ISBN/ISSN

904-11-096-09

Collation

vii, 365 p. ; 25 cm

Series Title

-

Call Number

343.8071 Jaf s

Boilerplate : Practical Clauses, 4th Edition

Edition

4th

ISBN/ISSN

0-421-898909

Collation

xxvii, 527 p.; 24 cm.

Series Title

-

Call Number

346.07 Chr b

Consumer Protection and the Criminal Law: Law, theory and Policy in the UK

Edition

-

ISBN/ISSN

0-521-59080-9

Collation

xi, 153 p. ; 24 cm

Series Title

-

Call Number

343.4107 Car c

Consumer Behavior: Buying, Having, and Being Thirteenth Edition

Edition

13th

ISBN/ISSN

978-1-292-31810-3

Collation

640 p. : ill. ; 23 cm

Series Title

-

Call Number

658.834 2 Sol c

Consumer BEHAVIOR: buying, having and being, FIFTH EDITION

Edition

5th

ISBN/ISSN

0-13-095008-4

Collation

xix, 549 p. : ill. ; 26 cm

Series Title

-

Call Number

658.834 2 Sol c

CONSUMER BEHAVIOR: CONCEPTS AND APPLICATION, THIRD EDITION

Edition

3

ISBN/ISSN

0-07-038764-8

Collation

xix, 726 p.; 24 cm.

Series Title

-

Call Number

658.834 Lou c

Consumer Behavior and Marketing Action, Second Edition

Edition

2

ISBN/ISSN

0-534-02990-6

Collation

xix, 695 p.; 24 cm.

Series Title

-

Call Number

658.834 Ass c

Consumer Behavior & Marketing Action, fourth edition

Edition

4th

ISBN/ISSN

0-534-92552-9

Collation

xx, 748 p. : ill. ; 24 cm

Series Title

-

Call Number

658.834 2 Ass c

CONSUMER BEHAVIOR, SEVENTH EDITION

Edition

7

ISBN/ISSN

0-13-085914-1

Collation

xiii, 555 p .;26 cm

Series Title

-

Call Number

658.834 Sch c

Consumer Behavior, SIXTH EDITION

Edition

9

ISBN/ISSN

0-13-719501-X

Collation

xv, 672 p .;26 cm

Series Title

-

Call Number

658.83 Sch c

CONSUMER BEHAVIOR AND MARKETING ACTION, Fifth Edition

Edition

5

ISBN/ISSN

0-538-84433-7

Collation

xx, 831 p. : ilus. ; 24 cm.

Series Title

-

Call Number

658.834 Ass c

CONSUMER BEHAVIOR, NINTH EDITION

Edition

9

ISBN/ISSN

0-13-237093-X

Collation

xix, 787 p..; 26 cm

Series Title

-

Call Number

658.83 Sch c

Consumer Behavior: Building Marketing Strategy, Twelft Edition

Edition

12

ISBN/ISSN

978-0-07-131-817-4

Collation

xxv, 772 p .;26cm

Series Title

-

Call Number

658.83 Haw c

CONSUMER BEHAVIOR

Edition

-

ISBN/ISSN

978-981-4336-91-8

Collation

xxiv, 637 p..; 28 cm

Series Title

-

Call Number

658.83 Bla c

CONSUMER ECONOMICS, TENTH EDITION

Edition

10

ISBN/ISSN

0-538-08510-X

Collation

vii, 506 p. : ill. ; 23 cm

Series Title

-

Call Number

330 War c

CONSUMERS in the ECONOMY 2d

Edition

-

ISBN/ISSN

0-538-08470-7

Collation

vii, 531 p. : ill. ; 23 CM

Series Title

-

Call Number

658.801 Gre c 1988

MICROECONOMICS AND BEHAVIOR

-

CONSUMER BEHAVIOR; Eighth Edition

Edition

8

ISBN/ISSN

0-13-049175-6

Collation

xxii, 680 p. : ill. ; 25 cm.

Series Title

-

Call Number

339.4 Sch c

The Distribution of Consumer Good; A Factual Study Of Methods and Costs in th…

-

CONSUMER BEHAVIOR , Ninth Edition

Edition

-

ISBN/ISSN

0-07-121469-0

Collation

-

Series Title

-

Call Number

658.834 Haw c 2004

Take This Book to the Gynecologist with You : A Consumer's Guide to Women's H…

Edition

-

ISBN/ISSN

0-201-52379-5

Collation

xi, 106 p. ; 24 cm

Series Title

-

Call Number

618.1 Mal t