New Consumer Behavior Theories from Japan
This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have been two main types of CDMs for consumer behavior: one is…
- Edition
- 1
- ISBN/ISSN
- 978-981-16-1127-8
- Collation
- xi, 212p.:ill
- Series Title
- Advances in Japanese Business and Economics
- Call Number
- 658.834 2 Shi n
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Found 1 from your keywords: Author : Shimizu, Akira
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