PENGARUH CITRA MEREK, DESAIN DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN S…

This study aims to analyze the effect of brand image, design and product quality on iphone smartphone customer satisfaction (study on students of sriwijaya university in palembang campus). This stu…

PENGARUH KOMUNITAS MEREK DAN EKUITAS MEREK TERHADAP LOYALITAS MEREK MOTOR SCO…

THE EFFECT OF BRAND COMMUNITY AND BRAND EQUITY ON BRAND LOYALTY OF VESPA PAGGIO MATIC SCOOTER MOTORCYCLE IN PALEMBANG CITY By: Yebi Riswanto Technological developments from year to year continue to…

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE IPHONE PADA M…

This study aims to determine the influence of product attributes, product quality, product features, and product design on iPhone Smartphone purchasing decisions for Students of the Faculty of Econ…

PENGARUH E-SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA E-COMERCE BUKALAP…

This study aimed to analyze the financial performance of manufacturing companies period 2014-2017, using Economic Value Added (EVA) and Market Value Added (MVA) methods and to know the effect of EV…

PENGARUH SOCIAL MEDIA MARKETING MELALUI INSTAGRAM TERHADAP MINAT BELI KONSUME…

This study aims to determine and analyze how the influence of the Social Media Marketing dimension which includes Context, Communication, Collaboration, and Connection on customer purchase intentio…

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI BERAS "KITA" PADA PERU…

This study aims to determine how the influence of product quality variables and price variables on the interest in buying KITA rice at the BULOG Divre South Sumatra. The research method used is a q…

PENGARUH INFLUENCER MARKETING TERHADAP MINAT BELI PRODUK SKINCARE MS GLOW (ST…

The purpose of this study is to determine the impact of influencer marketing on purchase intention for MS Glow skincare products, both simultaneously and partially. This quantitative study used a p…

PENGARUH PRIVASI DAN KEAMANAN TERHADAP KEPUTUSAN PEMBELIAN ONLINE MENGGUNAKAN…

This study aims to determine the influence of privacy and security in purchasing decisions using Shopee app. The research method used is a quantitative method. The data used in this research are pr…

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN PRODUK AVOSKIN (Studi Ka…

This study aims to determine the effect of product attributes on purchasing decisions for Avoskin products (a case study on undergraduate students class 2018-2021, Faculty of Economics, Sriwijaya U…

FUNDAMENTALS OF FUTURES AND OPTIONS MARKETS, SIXTH EDITION

Edition

6

ISBN/ISSN

978-0-13-512701-8

Collation

xiii, 562 hlm; 25 cm

Series Title

-

Call Number

658.8 Hul f

 PENGARUH EXPERIENTIAL MARKETING TERHADAP KEPUASAN MAHASISWA PENGGUNA OVO DI…

OVO is a digital platform that is engaged in digital payment services, service companies need a strategy to attract consumers. One of the marketing methods that can be used to influence consumer em…

PENGARUH BRAND EXPERIENCE TERHADAP CONSUMER BASED BRAND EQUITY (CBBE) PADA LA…

Penelitian ini bertujuan untuk menganalisis pengaruh brand experience terhadap Consumer Based Brand Equity (CBBE) pada layanan GO-JEK di Kota Palembang. Penelitian ini menggunakan pendekatan kuanti…

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN KECAP B…

This study aims to analyze and determine the effect of brand awareness and brand image on the purchasing decisions of Bango soy sauce in Palembang City. This study uses quantitative methods with da…

PENGARUH KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI FLANEUR COF…

Perkembangan industri kopi di Prabumulih bisa dikatakan mengalami peningkatan yang signifikan dapat dilihat dari bermunculannya coffee shop lokal dibeberapa tahun terakhir. Penelitian ini dilakukan…

PENGARUH AFTER SALES SERVICE TERHADAP KEPUASAN PELANGGAN LAPTOP ASUS DI KOTA …

THIS STUDY AIMS TO DETERMINE THE EFFECT OF AFTER SALES SERVICE ON ASUS LAPTOP CUSTOMER SATISFACTION IN PALEMBANG CITY. THIS RESEARCH IS A QUANTITATIVE STUDY USING PRIMARY DATA THROUGH QUESTIONNAIRE…

ANALISIS PENGARUH EKUITAS MEREK (BRAND EQUITY) TERHADAP KEPUTUSAN PEMBELIAN K…

This study aims to determine how the influence of the dimensions of brand aeareness, perceived quality, association brand and brand loyalty on consumer purchasing decisions on Yamaha motorcycle pro…

 PENGARUH PRODUK, HARGA, DAN TEMPAT STARBUCKS CENTRAL PAVILION PALEMBANG TER…

This study aims to determine the impact of product, price, and place of Starbucks Central Pavilion Palembang on consumer buying interest. This research is a descriptive research with a quantitative…

PENGARUH IKLAN, HARGA, DAN KUALITAS LAYANAN DI YOUTUBE TERHADAP KEPUTUSAN PEM…

This study aims to analyze the effect of advertising, price, and service quality on Youtube on purchasing decisions for YouTube premium (a case study on students at the Sriwijaya University in Pale…

PENGARUH FAKTOR BUDAYA, SOSIAL, PRIBADI, DAN PSIKOLOGI TERHADAP PERILAKU KONS…

Penelitian ini bertujuan untuk menganalisis pengaruh faktor budaya, sosial, pibadi, dan psikologi terhadap perilaku konsumen dalam melakukan online shopping (Studi Kasus Mahasiswa Fakultas Ekonomi …

PENGARUH ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP KEPUTUSAN PEMBELIAN PRODUK…

This study aims to determine and analyze how the influence of the dimensions of Electronic Word of Mouth including Intensity, Valance of Opinion, and Content on purchasing decisions of Somethinc pr…

PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA LAZADA (ST…

This study aims to analyze the Effect of Electonic Word of Mouth on Purchase Intention on Lazada. This research uses a quantitative approach with a data collection method through a questionnaire. T…

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA KA…

This research aims to analyze the impact of social media marketing on consumer purchase decisions at Kaos Nyenyes Palembang. The research method used is a quantitative method. The data used in this…

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN TEH HITAM GUNUNG DEMPO DI…

This research was conducted to analyze the influence of brand equity concists of a brand awareness, perceived quality, brand association, and brand loyalty to purchasing decision of Teh Hitam Gunun…

MANAJEMEN PEMASARAN INTERNASIONAL, EDISI KELIMA, JILID 2

-

CONSUMER BEHAVIOR : PERILAKU KONSUMEN DAN STRATEGI PEMASARAN EDISI 4 JILID 1

Edition

4

ISBN/ISSN

979-411-735-8

Collation

xvi, 323p. : ilus.; 25 cm

Series Title

-

Call Number

658.818 Pet c

MANAJEMEN PEMASARAN INTERNASIONAL EDISI KELIMA, JILID 1

Edition

5

ISBN/ISSN

979-688-113-0

Collation

xv, 513 hlm; 26 cm

Series Title

-

Call Number

658.802 Jai m

Benchmarking for Competitive Advantage: Benchmarking untuk Keunggulan Bersaing

Edition

-

ISBN/ISSN

979-637-932-5

Collation

ix, 233 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

658.7 Ben b

ELECTRONIC PROCUREMENT: Modul Pembelajaran Berbasis Standar Kompetensi dan Ku…

Edition

-

ISBN/ISSN

978-602-73326-5-2

Collation

xviii, 182 hlm: ilustrasi ; 30 cm

Series Title

-

Call Number

658.8 Ind e

Manajemen Pemasaran dan Pemasaran Jasa

Edition

-

ISBN/ISSN

978-979-8433-01-7

Collation

xii, 394 hlm.; 24 cm.

Series Title

-

Call Number

658.81 Alm m

ANALISIS PENGARUH IKLAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN MINUMAN RIN…

Penelitian ini bertujuan untuk 1) mengetahui seberapa besar pengaruh iklan terhadap pengambilan keputusan pembelian Coca Cola pada masyarakat kota Palembang 2) untuk mengetahui iklan yang paling …