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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETI…
Savitri, Shafira Adristi Lingga

This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya Unive…

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xx, 66 hlm.; ilus.; 29 cm
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T1155412023
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