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PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLO…
Carissa, Dita

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian produk skincare MS Glow baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kua…

Edition
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ISBN/ISSN
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xviii, 64 hlm.; ilus.;29 cm
Series Title
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Call Number
T1313182023
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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CA…
Iskandar, Vira Aulia 

This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses p…

Edition
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ISBN/ISSN
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Collation
xxii, 75 hlm. ilus.; 29 cm
Series Title
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Call Number
T1289902023
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PENGARUH PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINA…
Latifah, Annisa Diah

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh persepsi kemanfaatan dan persepsi kemudahan penggunaan terhadap minat beli konsumen melalui marketplace s…

Edition
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ISBN/ISSN
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Collation
vii, 75 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1313292023
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ANALISIS PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY KOREAN WAVE TERHADAP…
Al Hakiki, Akbar

This study aims to analyze the influence of brand ambassadors and Korean wave brand personality on the purchasing decision of Scarlett Whitening for teenagers in Palembang City partially or simulta…

Edition
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ISBN/ISSN
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Collation
xv, 89 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1170732023
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PENGARUH OFFLINE DAN ONLINE CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN PA…
Peni, Peni 

Penelitian ini bertujuan untuk menganalisis pengaruh offline dan online customer experience terhadap kepuasan konsumen pada ritel multi-channel (studi pada kopi kenangan kota palembang). Metode pen…

Edition
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ISBN/ISSN
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Collation
xvii, 71 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1198762023
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PRODUK GADAI KCA P…
Oktriana, Atri

This study aims to analyze the effect of service quality on customer satisfaction in Products Pawn KCA of PT Pegadaian (Persero) Branch of Palembang. This study uses a quantitative method with a qu…

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ISBN/ISSN
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xiv, 84 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1162372023
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ANALISIS PENGARUH E-TRUST DAN ELECTRONIC SERVICE QUALITY (E SERVICE QUALITY) …
Tira, M. Rengga Jhodis

This study analyzes the influence of E-Trust and Electronic Service Quality (E-Service Quality) on customer loyalty in Online Travel Agency (OTA) in Palembang City. With the increasing use of onlin…

Edition
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ISBN/ISSN
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Collation
xxii, 113 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1189252023
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PENGARUH ONLINE CUSTOMER REVIEW, STAR SELLER DAN KUALITAS INFORMASI TERHADAP …
Kristianto, Michael Ignatius

Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review, Star Seller dan kualitas informasi terhadap keputusan pembelian produk Scarlett di Platform Online Shopee. Metode peneli…

Edition
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ISBN/ISSN
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Collation
xvi, 75 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1288592023
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PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUB…
Sari, Ayu Permata

This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This researc…

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ISBN/ISSN
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xiii, 78 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1120322023
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PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…
Ananda, Septia Tri 

This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this …

Edition
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ISBN/ISSN
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Collation
xi, 79 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1130942023
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PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP K…
Kenli, Muhammad Syaifan Ridho 

This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this …

Edition
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ISBN/ISSN
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Collation
xvii, 66 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1103012023
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PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …
Wibowo, Mentari Brillian Putri 

This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The d…

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ISBN/ISSN
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Collation
xvii, 67 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1190842023
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PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPR…
Anjli, Najla Firyal

This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research…

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ISBN/ISSN
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Collation
xviii, 72 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1127352023
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ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT D…
Nadezhda Y, Msy Allmira Schifra

This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used …

Edition
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ISBN/ISSN
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Collation
xiv, 57 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1126272023
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 PENGARUH ONLINE ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIA…
Ramadanti, Annisa Fitrah

This study aims to analyze the influence of online advertising and sales promotion on e-commerce Lazada purchasing decisions. This study used a quantitative approach with data collection methods th…

Edition
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ISBN/ISSN
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Collation
xx, 72 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1177082023
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PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT ME…
Rahmawati, Meliza

This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that us…

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ISBN/ISSN
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Collation
xvii, 71 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1033372023
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PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOL…
Syaputra, Rachmad Dwi

This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The re…

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ISBN/ISSN
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Collation
xviii, 72 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1190782023
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PENGARUH WORD OF MOUTH TERHADAP MINAT PEMBELIAN PRODUK SCARLETT WHITENING (St…
Sumayyah, Nara Raisa

Penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth Terhadap Minat Pembelian Produk Scarlett Whitening. Populasi dalam penelitian ini adalah seluruh mahasiswa di Universitas Sriwijaya …

Edition
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ISBN/ISSN
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Collation
xvii, 81 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1131762023
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PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SONGKET BUTI…
Rifky, Achmad Zen

The element in the inlegrated marketing strategy is the promotion mix strutegy carried out by the company which is related to determining how the company presenis product offerings to certain marke…

Edition
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ISBN/ISSN
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Collation
xviii, 86 hlm.; Ilus.; 29cm
Series Title
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Call Number
T1288742023
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PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PIZZA H…
Meilani, Windi

This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collec…

Edition
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ISBN/ISSN
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Collation
xix, 69 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1193472023
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PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KO…
Puteri, Fatimah Eka

This study aims to determine the effect of of variation of products and advertising creativity on consumer purchase decisions for Scarlett Whitening products in Palembang City. The type of research…

Edition
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ISBN/ISSN
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Collation
xviii, 89 hlm.; ilus.; 29 cm
Series Title
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Call Number
T990662023
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PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD MA…
Rizky, Ahmad Marelly

Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan word of mouth terhadap keputusan pembelian Shopeefood Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang. Populasi dala…

Edition
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ISBN/ISSN
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Collation
xviii, 67 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1286902023
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ANALISIS PENGARUH E SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI GOJE…
Hartawan, Robby

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e service quality terhadap loyalitas konsumen aplikasi gojek pada mahsiswa di kota palembang. Populasi dalam penelitian ini adala…

Edition
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ISBN/ISSN
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Collation
81 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1193382023
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SUMSEL BABEL SYARI…
Dhiya'ulhaq, Muhammad Daffa

This study aims to determine the Quality of Service on Customer Satisfaction of Bank Sumsel Babel Syariah Balayudha Palembang Cash Office. The population in this study were 100 customers of Bank Su…

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ISBN/ISSN
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Collation
xiii, 74 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1278742023
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PENGARUH BRAND AMBASSADOR KPOP IDOL BLACKPINK TERHADAP KEPUTUSAN PEMBELIAN PR…
Agustiani, Risqa

This study aims to determine the effect of brand ambassadors on purchasing decisions using the VisCAP indicator (Visibility, Credibility, Attraction, and Power) on the Oreo X BLACKPINK product in P…

Edition
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ISBN/ISSN
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Collation
xviii, 89 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1133822023
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PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETI…
Savitri, Shafira Adristi Lingga

This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya Unive…

Edition
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ISBN/ISSN
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Collation
xx, 66 hlm.; ilus.; 29 cm
Series Title
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Call Number
T1155412023
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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONL…
Ruwananda, M. Edwin 

This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palembang City. The research method used is a quantitative method with a typ…

Edition
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ISBN/ISSN
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Collation
xx, 127 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1183462023
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PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN SAPI POTONG DI PT…
Muzdalifah, Mahiro

Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa yang terdiri dari product, price, promotion, place, people, process, physical evidence dan payment. Metode penelitian yang d…

Edition
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ISBN/ISSN
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Collation
xviii, 122 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1127562023
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PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN M…
Syafitri, Ummi Rani

E-commerce is an online channel that can be reached by a person through computer services and is used by business people in carrying out their business activities, e-commerce can also be used by co…

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ISBN/ISSN
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Collation
xix, 50 hlm.; ilus.; 21 cm
Series Title
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Call Number
T1155822023
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PENGARUH PROMOSI DI INSTAGRAM TERHADAP KEPUTUSAN PENGGUNAAN JASA TRAVEL PADA …
Salsabillah, Syeren Aurelie

This study aims to investigate the effect of promotion on Instagram on the decision to use the services of PT Dwidaya Tour Travel. Through data analysis and a quantitative approach, this study iden…

Edition
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ISBN/ISSN
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Collation
xviii, 70 hlm.; Ilus.; 29 cm
Series Title
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Call Number
T1288082023
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