PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLO…
Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian produk skincare MS Glow baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kua…
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- xviii, 64 hlm.; ilus.;29 cm
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- T1313182023
PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CA…
This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses p…
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- xxii, 75 hlm. ilus.; 29 cm
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- T1289902023
PENGARUH PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINA…
Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh persepsi kemanfaatan dan persepsi kemudahan penggunaan terhadap minat beli konsumen melalui marketplace s…
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- vii, 75 hlm.; ilus.; 29 cm
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- T1313292023
ANALISIS PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY KOREAN WAVE TERHADAP…
This study aims to analyze the influence of brand ambassadors and Korean wave brand personality on the purchasing decision of Scarlett Whitening for teenagers in Palembang City partially or simulta…
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- xv, 89 hlm.; ilus.; 29 cm
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- T1170732023
PENGARUH OFFLINE DAN ONLINE CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN PA…
Penelitian ini bertujuan untuk menganalisis pengaruh offline dan online customer experience terhadap kepuasan konsumen pada ritel multi-channel (studi pada kopi kenangan kota palembang). Metode pen…
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- xvii, 71 hlm.; Ilus.; 29 cm
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- T1198762023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PRODUK GADAI KCA P…
This study aims to analyze the effect of service quality on customer satisfaction in Products Pawn KCA of PT Pegadaian (Persero) Branch of Palembang. This study uses a quantitative method with a qu…
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- xiv, 84 hlm.; ilus.; 29 cm
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- T1162372023
ANALISIS PENGARUH E-TRUST DAN ELECTRONIC SERVICE QUALITY (E SERVICE QUALITY) …
This study analyzes the influence of E-Trust and Electronic Service Quality (E-Service Quality) on customer loyalty in Online Travel Agency (OTA) in Palembang City. With the increasing use of onlin…
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- xxii, 113 hlm.; Ilus.; 29 cm
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- T1189252023
PENGARUH ONLINE CUSTOMER REVIEW, STAR SELLER DAN KUALITAS INFORMASI TERHADAP …
Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review, Star Seller dan kualitas informasi terhadap keputusan pembelian produk Scarlett di Platform Online Shopee. Metode peneli…
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- xvi, 75 hlm.; Ilus.; 29 cm
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- T1288592023
PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUB…
This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This researc…
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- xiii, 78 hlm.; Ilus.; 29 cm
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- T1120322023
PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…
This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this …
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- xi, 79 hlm.; Ilus.; 29 cm
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- T1130942023
PENGARUH ADVERTISING, EVENT AND EXPERIENCE, SERTA ONLINE MARKETING TERHADAP K…
This study aims to examine the effect of advertising, event and experience, also online marketing on visiting decision of sport attraction Jakabaring Sport City in Palembang City as object of this …
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- xvii, 66 hlm.; ilus.; 29 cm
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- T1103012023
PENGARUH BRAND AWARENESS DAN KUALITAS PRODUK TERHADAP MINAT BELI PRODUK SARI …
This study aims to determine the effect of brand awareness and product quality on the purchase intention of Sari Roti products in Palembang. The research method used is a quantitative method. The d…
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- xvii, 67 hlm.; Ilus.; 29 cm
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- T1190842023
PENGARUH SOSIAL MEDIA TERHADAP MINAT BELI KONSUMEN PADA RUMAH MAKAN AYAM GEPR…
This study aims to determine the effect of social media on consumer buying interest at Bu Elly's Geprek Chicken Restaurant Branch 26 Ilir in Palembang City. This research is a quantitative research…
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- xviii, 72 hlm.; Ilus.; 29 cm
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- T1127352023
ANALISIS PENGARUH KUALITAS PELAYANAN & HARGA TERHADAP KEPUASAN KONSUMEN LRT D…
This research aims to determine the effect of service quality and price on customer satisfaction at LRT in Palembang City. This researchs is quantitative research with survey method. The data used …
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- xiv, 57 hlm.; Ilus.; 29 cm
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- T1126272023
PENGARUH ONLINE ADVERTISING DAN SALES PROMOTION TERHADAP KEPUTUSAN PEMBELIA…
This study aims to analyze the influence of online advertising and sales promotion on e-commerce Lazada purchasing decisions. This study used a quantitative approach with data collection methods th…
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- xx, 72 hlm.; Ilus.; 29 cm
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- T1177082023
PENGARUH PERSEPSI MANFAAT DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINAT ME…
This Research aims to analyze the effect of perceived usefulness and perceived ease of use toward intention to use on e-wallet DANA in Generation Z of Palembang City. The sampling technique that us…
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- xvii, 71 hlm.; ilus.; 29 cm
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- T1033372023
PENGARUH LABELISASI HALAL TERHADAP KEPUTUSAN PEMBELIAN PRODUK DI RESTORAN SOL…
This research aims to determine the influence of Halal labeling on product purchase decisions at Solaria Restaurant, Palembang Square. The method used in this study is a quantitative method. The re…
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- xviii, 72 hlm.; Ilus.; 29 cm
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- T1190782023
PENGARUH WORD OF MOUTH TERHADAP MINAT PEMBELIAN PRODUK SCARLETT WHITENING (St…
Penelitian ini bertujuan untuk mengetahui Pengaruh Word of Mouth Terhadap Minat Pembelian Produk Scarlett Whitening. Populasi dalam penelitian ini adalah seluruh mahasiswa di Universitas Sriwijaya …
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- xvii, 81 hlm.; ilus.; 29 cm
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- T1131762023
PENGARUH BAURAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SONGKET BUTI…
The element in the inlegrated marketing strategy is the promotion mix strutegy carried out by the company which is related to determining how the company presenis product offerings to certain marke…
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- xviii, 86 hlm.; Ilus.; 29cm
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- T1288742023
PENGARUH BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PIZZA H…
This study aims to analyze the effect of brand image and brand awareness on purchasing decisions for pizza hut delivery at the Plaju branch. This study used a quantitative approach with data collec…
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- xix, 69 hlm.; Ilus.; 29 cm
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- T1193472023
PENGARUH VARIASI PRODUK DAN KREATIVITAS IKLAN TERHADAP KEPUTUSAN PEMBELIAN KO…
This study aims to determine the effect of of variation of products and advertising creativity on consumer purchase decisions for Scarlett Whitening products in Palembang City. The type of research…
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- xviii, 89 hlm.; ilus.; 29 cm
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- T990662023
PENGARUH PROMOSI DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN SHOPEEFOOD MA…
Penelitian ini bertujuan untuk mengetahui pengaruh promosi dan word of mouth terhadap keputusan pembelian Shopeefood Mahasiswa Fakultas Ekonomi Universitas Sriwijaya Kampus Palembang. Populasi dala…
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- xviii, 67 hlm.; Ilus.; 29 cm
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- T1286902023
ANALISIS PENGARUH E SERVICE QUALITY TERHADAP LOYALITAS KONSUMEN APLIKASI GOJE…
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh e service quality terhadap loyalitas konsumen aplikasi gojek pada mahsiswa di kota palembang. Populasi dalam penelitian ini adala…
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- 81 hlm.; ilus.; 29 cm
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- Call Number
- T1193382023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH BANK SUMSEL BABEL SYARI…
This study aims to determine the Quality of Service on Customer Satisfaction of Bank Sumsel Babel Syariah Balayudha Palembang Cash Office. The population in this study were 100 customers of Bank Su…
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- xiii, 74 hlm.; Ilus.; 29 cm
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- T1278742023
PENGARUH BRAND AMBASSADOR KPOP IDOL BLACKPINK TERHADAP KEPUTUSAN PEMBELIAN PR…
This study aims to determine the effect of brand ambassadors on purchasing decisions using the VisCAP indicator (Visibility, Credibility, Attraction, and Power) on the Oreo X BLACKPINK product in P…
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- xviii, 89 hlm.; ilus.; 29 cm
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- T1133822023
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN KOSMETI…
This study aims to determined the influence of brand image and product quality on the purchasing decisions for Maybelline cosmetics on female students of the Faculty of Economics at Sriwijaya Unive…
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- xx, 66 hlm.; ilus.; 29 cm
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- T1155412023
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN JASA TRANSPORTASI ONL…
This study aims to determine the effect of Service Quality on Customer Satisfaction of online transportation services in Palembang City. The research method used is a quantitative method with a typ…
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- xx, 127 hlm.; Ilus.; 29 cm
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- T1183462023
PENGARUH BAURAN PEMASARAN JASA TERHADAP KEPUTUSAN PEMBELIAN SAPI POTONG DI PT…
Penelitian ini bertujuan untuk mengetahui pengaruh bauran pemasaran jasa yang terdiri dari product, price, promotion, place, people, process, physical evidence dan payment. Metode penelitian yang d…
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- xviii, 122 hlm.; Ilus.; 29 cm
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- T1127562023
PENGARUH KEPERCAYAAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN MENGGUNAKAN M…
E-commerce is an online channel that can be reached by a person through computer services and is used by business people in carrying out their business activities, e-commerce can also be used by co…
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- xix, 50 hlm.; ilus.; 21 cm
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- T1155822023
PENGARUH PROMOSI DI INSTAGRAM TERHADAP KEPUTUSAN PENGGUNAAN JASA TRAVEL PADA …
This study aims to investigate the effect of promotion on Instagram on the decision to use the services of PT Dwidaya Tour Travel. Through data analysis and a quantitative approach, this study iden…
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- xviii, 70 hlm.; Ilus.; 29 cm
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- Call Number
- T1288082023
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