PENGARUH CUSTOMER VALUE TERHADAP CUSTOMER SATISFACTION STUDI KASUS PADA PELAN…

Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh 4 dimensi customer value yaitu emotional value, social value, performance value, dan price value terhadap customer satisfaction restoran…

PENGARUH VIRAL MARKETING DAN SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBEL…

This research aims to determine the influence of viral marketing and social media marketing on Mixue purchasing decisions in Palembang. This study uses a quantitative approach. Data collection was …

PENGARUH SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PENGUNJUNG DI 3D STABLE PA…

This research aims to determine the Influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study …

PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN …

This research aims to find out how much influence promotions via Instagram social media have on Hydro Coco purchasing decisions among members of the "Palembang Runners" community in Palembang City.…

PENGARUH BRAND IMAGE DAN DISKON TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PR…

This research aims to determine how brand image and discounts influence the purchasing decisions of All New Honda BR-V products at Honda Maju Motor Tj. Api-api Palembang showroom. The research meth…

MANAJEMEN PEMASARAN: Dasar, Konsep dan Strategi

Edition

1

ISBN/ISSN

979-421-115-x

Collation

x, 406 hlm.: ilus.; 21 cm.

Series Title

-

Call Number

658.8 Ass m

DASAR-DASAR MARKETING MODERN (FUNDAMENTALS OF MODERN MARKETING)

Edition

1

ISBN/ISSN

-

Collation

xiv, 439 hlm. : tab. ; 23 cm

Series Title

-

Call Number

658.81 Cli d

PENGARUH PEMASARAN MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN SOMETHINC DI KOT…

This research aims to determine the effect of social media marketing on purchasing decisions at Somethinc in SOuth Tangerang City. This research is a quantitative research with survey method. The d…

PENGARUH E-SERVICE QUALITY TERHADAP E-CUSTOMER SATISFACTION PADA MOBILE APPLI…

This study aims to analyze the effect of e-service quality on e-customer satisfaction in the KAI Access mobile application of PT Kereta Api Indonesia (Persero) (Study at PT Kereta Api Indonesia Div…

PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN SKINCARE MANYO FACTORY…

This study aims to determine and analyze how the influence of brand ambassador including Visibility, Credibility, Attractiveness, and Power as the dimensions on purchasing decisions of Manyo Factor…

PENGARUH CORPORATE SOCIAL RESPONSIBILITY PADA PROGRAM DESA BRILIAN 2022 TERHA…

This study aims to find out about the influence of corporate social responsibility (CSR) which consists of the variables Human Resources (people), Profit (prosperity), and environment (planet) on t…

PENGARUH LABELISASI HALAL DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI …

This study aims to determine the effect of Halal Labeling and Brand on consumer purchasing decisions at Sushi Tei outlets in Palembang. The research method used is a quantitative method. The data u…

PENGARUH KUALITAS PELAYANAN DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN GOFOOD (ST…

This study aims to determine the effect of service quality and price on GoFood purchasing decisions among general users of the GoJek application service in the city of Palembang. This research is a…

ANALISIS BRAND IMAGE DAN E-PROMOTION TERHADAP KEPUTUSAN PEMBELIAN KOPI KENANG…

Penelitian ini bertujuan untuk menganalisis pengaruh brand image dan e-promotion terhadap keputusan pembelian kopi kenangan cabang lemabang kota palembang. Metode penelitian yang digunakan adalah m…

PENGARUH BRAND AWARENESS DAN BRAND IMAGE TERGADAP KEPUTUSAN PEMBELIAN PADA KO…

This study aims to analyze the effect of Brand Awarenesss and Brand Image on consumer purchase decisions at Kopi Janji Jiwa Dempo Palembang. This study uses a quantitative approach with the method …

PENGARUH DIGITAL MARKETING DAN WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI …

This study aims to analyze the influence of Digital Marketing and Word Of Mouth on Purchasing Decisions at Kassa Cake & Dessert Palembang. The data for this research were collected using a quantita…

PENGARUH CITRA MEREK, KUALITAS PRODUK, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN…

Penelitian ini bertujuan untuk menguji adanya pengaruh citra merek, kualitas produk, dan harga terhadap keputusan pembelian produk Somethinc (studi kasus pada Mahasiswi Fakultas Ekonomi Universitas…

PENGARUH E- SERVICE QUALITY TERHADAP KEPUASAN KONSUMEN PADA PENGGUNAAN APLIKA…

Penelitian ini bertujuan untuk menguji adanya pengaruh e – service quality terhadap kepuasan konsumen pada penggunaan aplikasi mcdonald’s(studi pada masyarakat kota Palembang) yang diuji secara…

PENGARUH BRAND AMBASSADOR TERHADAP KEPUTUSAN PEMBELIAN PRODUK SKINCARE MS GLO…

Penelitian ini bertujuan untuk mengetahui pengaruh brand ambassador terhadap keputusan pembelian produk skincare MS Glow baik secara simultan maupun parsial. Penelitian ini merupakan penelitian kua…

PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN DI TRANSMART CA…

This study aims to determine the effect of product attributes on consumer purchasing decisions at Transmart Carrefour Palembang Square. This research is a descriptive quantitative study that uses p…

PENGARUH PERSEPSI KEMANFAATAN DAN PERSEPSI KEMUDAHAN PENGGUNAAN TERHADAP MINA…

Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis seberapa besar pengaruh persepsi kemanfaatan dan persepsi kemudahan penggunaan terhadap minat beli konsumen melalui marketplace s…

Marketing 3.0: Mulai dari Produk ke Pelanggan ke Human Spirit

Edition

-

ISBN/ISSN

978-979-075-961-9

Collation

xv, 192 hlm. : ilus. ; 21 cm

Series Title

-

Call Number

658.8 Kot m

ANALISIS PENGARUH BRAND AMBASSADOR DAN BRAND PERSONALITY KOREAN WAVE TERHADAP…

This study aims to analyze the influence of brand ambassadors and Korean wave brand personality on the purchasing decision of Scarlett Whitening for teenagers in Palembang City partially or simulta…

PENGARUH OFFLINE DAN ONLINE CUSTOMER EXPERIENCE TERHADAP KEPUASAN KONSUMEN PA…

Penelitian ini bertujuan untuk menganalisis pengaruh offline dan online customer experience terhadap kepuasan konsumen pada ritel multi-channel (studi pada kopi kenangan kota palembang). Metode pen…

PENGARUH STREAMER CREDIBILITY, INTERACTIVITY DAN HARGA PADA LIVE SHOPPING TIK…

This study aims to determine how much influence streamer credibility, interactivity, and price have on purchasing decisions for Something skincare products in Palembang City. This type of causality…

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PRODUK GADAI KCA P…

This study aims to analyze the effect of service quality on customer satisfaction in Products Pawn KCA of PT Pegadaian (Persero) Branch of Palembang. This study uses a quantitative method with a qu…

ANALISIS PENGARUH E-TRUST DAN ELECTRONIC SERVICE QUALITY (E SERVICE QUALITY) …

This study analyzes the influence of E-Trust and Electronic Service Quality (E-Service Quality) on customer loyalty in Online Travel Agency (OTA) in Palembang City. With the increasing use of onlin…

PENGARUH ONLINE CUSTOMER REVIEW, STAR SELLER DAN KUALITAS INFORMASI TERHADAP …

Penelitian ini bertujuan untuk menganalisis Pengaruh Online Customer Review, Star Seller dan kualitas informasi terhadap keputusan pembelian produk Scarlett di Platform Online Shopee. Metode peneli…

PENGARUH IN STORE PROMOTION TERHADAP IMPULSE BUYING PADA PRODUK PERAWATAN TUB…

This study aims to examine the effect of in store promotion on impulse buying in body care products at the Guardian Palembang Trade Center which was tested partially or simultaneously. This researc…

PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK KOSM…

This study aims to determine the effect of Brand Equity on consumer purchasing decisions on Madame Gie's cosmetic products. The research method used is a quantitative method. The data used in this …