Skripsi

PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA PADA MAHASISWA FAKULTAS EKONOMI UNIVERSITAS SRIWIJAYA

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Penilaian

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This study aimed to determine the influence of advertising and brand image on purchasing decisions Honda motorcycle among students of the Faculty of Economics, Sriwijaya University. The population on this study was all students of the Faculty of Economics, Sriwijaya University. The sampling technique used was nonprobability sampling with purposive sampling method, by taking 100 students as respondents on this study. This study used primary data obtained through questionnaires. The data analysis technique used was multiple linear regression analysis. The conclusion on this study is advertising and brand image has positive influence on purchasing decisions and brand image is a variable that has a dominant influence on purchasing decisions Honda motorcycle among students of the Faculty of Economics, Sriwijaya University. The company should continue to improve advertising quality and brand image in order to increase the sales volume of their motorcycle. Keyword: advertising, brand image, purchase decisions

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2007001751	T37874	T378742020	Central Library (REFERENCES)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T378742020

Publisher

Inderalaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2020

Collation

xviii, 59 hlm.; tab.; 28 cm.

Language

Indonesia

ISBN/ISSN

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Classification

659.107

Content Type

Text

Media Type

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Carrier Type

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Edition

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Subject(s)

Ekonomi Manajemen.
Iklan dan Citra Merek

Specific Detail Info

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Statement of Responsibility

MI

Other version/related

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