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PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MOTOR HONDA PADA …
Rinaldi, Yogi

This study aimed to determine the influence of advertising and brand image on purchasing decisions Honda motorcycle among students of the Faculty of Economics, Sriwijaya University. The population …

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xviii, 59 hlm.; tab.; 28 cm.
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Call Number
T378742020
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