Skripsi

PERAN BODY IMAGE TERHADAP IMPULSIVE BUYING PRODUK SKINCARE PADA PEREMPUAN GENERASI Z

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Penilaian

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This study aims to determine the role of body image in impulsive buying of skincare products among Generation Z women. The hypothesis proposed is that body image plays a role in impulsive buying of skincare products among Generation Z women. This study uses a quantitative research method with 200 respondents who meet the criteria of being Generation Z women who are employed and actively purchase skincare products. The sampling technique used is purposive sampling. The measurement tools used in this study are based on the body image dimensions from Cash, Melynk, and Hrabosky (2004) and the impulsive buying aspects from Verplanken and Herabadi (2001). Data analysis was conducted using simple linear regression techniques. The results of the simple regression analysis between body image and impulsive buying showed an R-square value of 0.338 with a significance level of 0.000 (p < 0.05), indicating that body image significantly influences impulsive buying with an effective contribution of 33.8.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2507004954	T180625	T1806252025	Central Library (REFRENCE)	Available but not for loan - Not for Loan

Detail Information

Series Title

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Call Number

T1806252025

Publisher

Indralaya : Prodi Psikologi, Fakultas Kedokteran Universitas Sriwijaya., 2025

Collation

xvi, 109 hlm.; ilus.; tab, 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

155.907

Content Type

Text

Media Type

unmediated

Carrier Type

other (computer)

Edition

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Subject(s)

Psikologi konsumen
Prodi Psikologi

Specific Detail Info

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Statement of Responsibility

HUSN

Other version/related

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