Electronic Resource

Applied Social Marketing and Quality of Life

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Penilaian

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This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries.

The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000153	EB0005803	658.8 App	Central Library (OPAC)	Available

Detail Information

Series Title

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Call Number

658.8 App

Publisher

Switzrland : Springer Cham., 2021

Collation

xv, 429p.:ill

Language

English

ISBN/ISSN

978-3-030-83286-5

Classification

658.8

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

BRF

Other version/related

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