Applied Social Marketing and Quality of Life
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from differen…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-83286-5
- Collation
- xv, 429p.:ill
- Series Title
- -
- Call Number
- 658.8 App
Cause-Related Marketing
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students under…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-65455-9
- Collation
- xxiv, 435p.:ill
- Series Title
- -
- Call Number
- 658.8 Cau
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