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Cause-Related Marketing
GalanLadero, M. MercedesGaleraCasquet, ClementinaAlves, Helena M.

This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students under…

Edition
1
ISBN/ISSN
978-3-030-65455-9
Collation
xxiv, 435p.:ill
Series Title
-
Call Number
658.8 Cau

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