Cause-Related Marketing
This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students under…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-65455-9
- Collation
- xxiv, 435p.:ill
- Series Title
- -
- Call Number
- 658.8 Cau
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