Electronic Resource

Advances in Advertising Research (Vol. XI)

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Penilaian

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000380	EB0005129	658.8 Adv	Central Library (OPAC)	Available

Detail Information

Series Title

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Call Number

658.8 Adv

Publisher

Springer Gabler : Springer Fachmedien Wiesbaden., 2021

Collation

vii, 355p.:ill

Language

English

ISBN/ISSN

978-3-658-32201-4

Classification

658.8

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

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Statement of Responsibility

BRF

Other version/related

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