Advances in Advertising Research (Vol. XI)
This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as on…
- Edition
- 1
- ISBN/ISSN
- 978-3-658-32201-4
- Collation
- vii, 355p.:ill
- Series Title
- -
- Call Number
- 658.8 Adv
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