Skripsi

ANALISIS PENGARUH BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN SMARTPHONE APPLE IPHONE DI KOTA PALEMBANG

---

Penilaian

---

This study aims to determine whether Brand Image and promotion affect the purchase decision of Apple Iphone Smartphone in Palembang. The research method used is quantitative method. The Data used in the study are primary data. Sampling techniques using Purposive Sampling techniques. The sample of this study amounting to 100 respondents who have never used Iphone products in the city of Palembang. The results of this study show that Brand Image and promotion have a significant effect on the purchase decision of Iphone smartphones in Palembang. In addition, from both variables Brand Image and promotion, promotion is a variable that has a dominant influence on the purchase decision of Iphone smartphones in the city of Palembang. Keywords: Brand Image, Promotion, Purchase Decision.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2407000508	T138626	T1386262023	Central Library (Referens)	Available

Detail Information

Series Title

-

Call Number

T1386262023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2024

Collation

xviii, 67 hlm.; ilus.;29 cm

Language

Indonesia

ISBN/ISSN

-

Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

-

Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

-

Statement of Responsibility

MURZ

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment