Electronic Resource

Generation Z Marketing and Management in Tourism and Hospitality

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Penilaian

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Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early 2000s, they are our youngest consumers, students, colleagues, and voters. Understanding them is a key aspect. In the context of the hospitality and tourism, Gen Z-ers represent the future in human resources, and service production and consumption. This book focuses on the aspirations, expectations, preferences and behaviours related to individuals within this demographic. It critically discusses their dynamism in driving the tourism sector and offers insights into the roles that Gen Z will inhabit as visitors, guests, consumers, employees, and entrepreneurs. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000245	EB0004984	338.4 Gen	Central Library (OPAC)	Available

Detail Information

Series Title

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Call Number

338.4 Gen

Publisher

Palgrave Macmillan : Palgrave Macmillan Cham., 2021

Collation

xxx, 332p.:ill

Language

English

ISBN/ISSN

978-3-030-70695-1

Classification

338.4

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Tourism -- Management

Specific Detail Info

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Statement of Responsibility

BRF

Other version/related

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