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Generation Z Marketing and Management in Tourism and Hospitality
WILLIAMS, SARAHStylos, NikolaosRahimi, RoyaOkumus, Bendegul

Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. Referring to individuals born roughly between the mid-1990s and the early …

Edition
1
ISBN/ISSN
978-3-030-70695-1
Collation
xxx, 332p.:ill
Series Title
-
Call Number
338.4 Gen
Availability1
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