0,0

dari 5

Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.
With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000175	EB0004904	658.8 Mog b	Central Library (OPAC)	Available

Detail Information

Series Title: -
Call Number: 658.8 Mog b
Publisher: Palgrave Macmillan : Palgrave Macmillan Cham., 2021
Collation: xv, 266p.:ill
Language: English
ISBN/ISSN: 978-3-030-66119-9
Classification: 658.8
Content Type: Ebook
Media Type: -
Carrier Type: online resource
Edition: 1
Subject(s): Branding
Specific Detail Info: -
Statement of Responsibility: BRF

Other version/related

No other version available

File Attachment

Brand Management

Comments

You must be logged in to post a comment