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Image of Brand Management

Electronic Resource

Brand Management

Mogaji, Emmanuel - Personal Name;

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Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand management that can be applied to all these types of organizations. Using story-telling to guide the reader through the main concepts, theories and emerging issues, it offers a theoretical and applied perspective to brand management. Highlighting the relationship between different brand concepts, this textbook explores the role of branding from both a corporate and a consumer perspective and highlights implications for employability and future career options.
With case studies, activities, learning objectives and online resources for lecturers, this book is an ideal accompaniment for undergraduates, post graduates or students who have never studied branding before. Written in an approachable way, it gives readers the basics, allowing them to enhance their understanding of the core topics and advance their study further.


Availability
Inventory Code Barcode Call Number Location Status
2108000175EB0004904658.8 Mog bCentral Library (OPAC)Available
Detail Information
Series Title
-
Call Number
658.8 Mog b
Publisher
Palgrave Macmillan : Palgrave Macmillan Cham., 2021
Collation
xv, 266p.:ill
Language
English
ISBN/ISSN
978-3-030-66119-9
Classification
658.8
Content Type
Ebook
Media Type
-
Carrier Type
online resource
Edition
1
Subject(s)
Branding
Specific Detail Info
-
Statement of Responsibility
BRF
Other version/related

No other version available

File Attachment
  • Brand Management
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