Green Marketing in Emerging Markets
Green marketing has risen in prominence over recent years as corporations face calls to lower their carbon footprint, engage in socially responsible practices, and promote sustainable ways of condu…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-74065-8
- Collation
- xix, 209p.:ill
- Series Title
- -
- Call Number
- 658.8 Gre
Brand Management
Branding is an increasingly important part of business strategy for all types of businesses, including start-ups, SMEs, NGOs, and large corporations. This textbook provides an introduction to brand…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-66119-9
- Collation
- xv, 266p.:ill
- Series Title
- -
- Call Number
- 658.8 Mog b
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