Electronic Resource

Cause-Related Marketing

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Penilaian

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This textbook uses a case study approach to present a variety of cause-related marketing campaigns that have been developed by companies, and NGOs. These innovative case studies help students understand how such campaigns affect for-profit and non-profit organizations, customers, and society in general. This book also offers numerous useful examples to understand the theory of cause-related marketing and how it can be applied in different countries and cultural contexts. Lecturers will find the teaching notes provided with each case useful for the classroom.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000162	EB0004891	658.8 Cau	Central Library (OPAC)	Available

Detail Information

Series Title

-

Call Number

658.8 Cau

Publisher

Switzerland : Springer Cham., 2021

Collation

xxiv, 435p.:ill

Language

English

ISBN/ISSN

978-3-030-65455-9

Classification

658.8

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Marketing

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

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