Electronic Resource

Predictive Intelligence for Data-Driven Managers

---

Penilaian

---

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional investments. Using a predictive intelligence (PI) ecosystem, the book first introduces and explains the most important concepts and terminology. The PI maturity model then describes the phases in which you can build a PI ecosystem in your company. The book also demonstrates a PI self-test which helps managers identify the initial steps. In addition, a blueprint for a PI tech stack is defined for the first time, showing how IT can best support the topic. Finally, the PI competency model summarizes all elements into an action model for the company. The entire book is underpinned with practical examples, and case studies show how predictive intelligence, in the spirit of data-driven management, can be used profitably in the short, medium, and long terms.

---

Availability

Inventory Code	Barcode	Call Number	Location	Status
2108000160	EB0004885	658.403 8 See p	Central Library (OPAC)	Available

Detail Information

Series Title

Future of Business and Finance

Call Number

658.403 8 See p

Publisher

Switzerland : Springer Cham., 2021

Collation

XIII, 268p.:Ill

Language

English

ISBN/ISSN

978-3-030-69403-6

Classification

658.403 8

Content Type

Ebook

Media Type

-

Carrier Type

online resource

Edition

1

Subject(s)

Information Management

Specific Detail Info

-

Statement of Responsibility

BRF

Other version/related

File Attachment

Comments

---

You must be logged in to post a comment