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B2B Marketing
Seebacher, Uwe G.

This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most re…

Edition
1
ISBN/ISSN
978-3-030-54292-4
Collation
xxvii, 755p.:ill
Series Title
Management for Professionals
Call Number
658.8 Mar
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Predictive Intelligence for Data-Driven Managers
Seebacher, Uwe

This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional…

Edition
1
ISBN/ISSN
978-3-030-69403-6
Collation
XIII, 268p.:Ill
Series Title
Future of Business and Finance
Call Number
658.403 8 See p
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Template-based Management
Seebacher, Uwe G.

The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, De…

Edition
1
ISBN/ISSN
978-3-030-56611-1
Collation
xvii, 281p.:ill
Series Title
Management for Professionals
Call Number
658.401 See t
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