B2B Marketing
This unique book comprehensively presents the current state of knowledge, theoretical and practical alike, in the field of business-to-business (B2B) marketing. More than 30 of the best and most re…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-54292-4
- Collation
- xxvii, 755p.:ill
- Series Title
- Management for Professionals
- Call Number
- 658.8 Mar
Predictive Intelligence for Data-Driven Managers
This book describes how companies can easily and pragmatically set up and realize the path to a data-driven enterprise, especially in the marketing practice, without external support and additional…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-69403-6
- Collation
- XIII, 268p.:Ill
- Series Title
- Future of Business and Finance
- Call Number
- 658.403 8 See p
Template-based Management
The Template-based management (TBM) approach has been used since 2003 across the world in diverse contexts. It has evolved hand-in-hand with the evolution of business: Agile, Blueprints, Canvas, De…
- Edition
- 1
- ISBN/ISSN
- 978-3-030-56611-1
- Collation
- xvii, 281p.:ill
- Series Title
- Management for Professionals
- Call Number
- 658.401 See t
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