Skripsi

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN NASABAH PADA PRODUK GADAI KCA PT PEGADAIAN (PERSERO) CABANG PALEMBANG

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Penilaian

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This study aims to analyze the effect of service quality on customer satisfaction in Products Pawn KCA of PT Pegadaian (Persero) Branch of Palembang. This study uses a quantitative method with a questionnaire as a research instrument. The data collection technique was carried out by distributing questionnaires to 100 customers pawn KCA Pawnshop branch Palembang. This study uses primary data obtained from questionnaires and the analysis technique used is multiple linear regression analysis technique. The results of this study indicate that from the results of the linear regression equation it can be interpreted that if Reliability, Responsiveness, Assurance, Empathy and Tangibility increase, then customer satisfaction will increase and vice versa. And the results of the F test show that Reliability, Responsiveness, Assurance, Empathy and exists have a significant influence on customer satisfaction who pawn KCA at Pawnshops branch Palembang. The results of the t test show that the Reliability variable has no significant effect on customer satisfaction who perform pawn KCA in branch Palembang.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002610	T116237	T1162372023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1162372023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xiv, 84 hlm.; ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.810 7

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Prodi Manajemen, Manajemen Pemasaran

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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