The Sriwijaya University Library

  • Home
  • Information
  • News
  • Help
  • Librarian
  • Login
  • Member Area
  • Select Language :
    Arabic Bengali Brazilian Portuguese English Espanol German Indonesian Japanese Malay Persian Russian Thai Turkish Urdu

Search by :

ALL Author Subject ISBN/ISSN Advanced Search

Last search:

{{tmpObj[k].text}}
Image of PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SAUS SAMBAL MEREK ABC PADA MASYARAKAT DESA TANAHABANG KECAMATAN BATANG HARI LEKO.

Skripsi

PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SAUS SAMBAL MEREK ABC PADA MASYARAKAT DESA TANAHABANG KECAMATAN BATANG HARI LEKO.

Anggraini, Sasti - Personal Name;

Penilaian

0,0

dari 5
Penilaian anda saat ini :  

This study aims to determine the effect of brand equity on purchasing decisions at ABC chili sauce brand at Tanah Abang village, Batang Hari Leko sub-district. This research is a quantitative research with a survey method. The data used in this study using essential data and additional information. The sampling technique in this study used accidental sampling technique. Data was collected through online questionnaire using Google Forms to 97 respondents. This study used multiple linear analysis techniques, simultaneous tests (F test), and partial tests (T test). The results of this study indicate that brand equity has a significant positive effect partially or simultaneously on purchasing decisions. The results of multiple linear regression tests show that brand association has a dominant influence on purchasing decisions at ABC chili sauce brand in Tanah Abang village, Batang Hari Leko sub-district.


Availability
Inventory Code Barcode Call Number Location Status
2307002490T113167T1131672023Central Library (Referens)Available
Detail Information
Series Title
-
Call Number
T1131672023
Publisher
Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023
Collation
xv, 71 hlm.; Ilus.; 29 cm
Language
Indonesia
ISBN/ISSN
-
Classification
658.403 607
Content Type
Text
Media Type
unmediated
Carrier Type
-
Edition
-
Subject(s)
Manajemen Pengambilan Keputusan
Prodi Manajemen
Specific Detail Info
-
Statement of Responsibility
MURZ
Other version/related

No other version available

File Attachment
  • PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SAUS SAMBAL MEREK ABC PADA MASYARAKAT DESA TANAHABANG KECAMATAN BATANG HARI LEKO.
Comments

You must be logged in to post a comment

The Sriwijaya University Library
  • Information
  • Services
  • Librarian
  • Member Area

About Us

As a complete Library Management System, SLiMS (Senayan Library Management System) has many features that will help libraries and librarians to do their job easily and quickly. Follow this link to show some features provided by SLiMS.

Search

start it by typing one or more keywords for title, author or subject

Keep SLiMS Alive Want to Contribute?

© 2025 — Senayan Developer Community

Powered by SLiMS
Select the topic you are interested in
  • Computer Science, Information & General Works
  • Philosophy & Psychology
  • Religion
  • Social Sciences
  • Language
  • Pure Science
  • Applied Sciences
  • Art & Recreation
  • Literature
  • History & Geography
Icons made by Freepik from www.flaticon.com
Advanced Search