Skripsi

PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SAUS SAMBAL MEREK ABC PADA MASYARAKAT DESA TANAHABANG KECAMATAN BATANG HARI LEKO.

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Penilaian

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This study aims to determine the effect of brand equity on purchasing decisions at ABC chili sauce brand at Tanah Abang village, Batang Hari Leko sub-district. This research is a quantitative research with a survey method. The data used in this study using essential data and additional information. The sampling technique in this study used accidental sampling technique. Data was collected through online questionnaire using Google Forms to 97 respondents. This study used multiple linear analysis techniques, simultaneous tests (F test), and partial tests (T test). The results of this study indicate that brand equity has a significant positive effect partially or simultaneously on purchasing decisions. The results of multiple linear regression tests show that brand association has a dominant influence on purchasing decisions at ABC chili sauce brand in Tanah Abang village, Batang Hari Leko sub-district.

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Availability

Inventory Code	Barcode	Call Number	Location	Status
2307002490	T113167	T1131672023	Central Library (Referens)	Available

Detail Information

Series Title

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Call Number

T1131672023

Publisher

Indralaya : Prodi Manajemen, Fakultas Ekonomi Universitas Sriwijaya., 2023

Collation

xv, 71 hlm.; Ilus.; 29 cm

Language

Indonesia

ISBN/ISSN

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Classification

658.403 607

Content Type

Text

Media Type

unmediated

Carrier Type

-

Edition

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Subject(s)

Manajemen Pengambilan Keputusan
Prodi Manajemen

Specific Detail Info

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Statement of Responsibility

MURZ

Other version/related

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