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PENGARUH BRAND EQUITY TERHADAP KEPUTUSAN PEMBELIAN SAUS SAMBAL MEREK ABC PADA…
Anggraini, Sasti

This study aims to determine the effect of brand equity on purchasing decisions at ABC chili sauce brand at Tanah Abang village, Batang Hari Leko sub-district. This research is a quantitative resea…

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xv, 71 hlm.; Ilus.; 29 cm
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T1131672023
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