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PENGARUH KEUNGGULAN PRODUK DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SMART…
Wicaksono, Bagus

This study aims to analyze and determine the effect of product superiority and brand image on the purchasing decisions of Samsung smartphones of Android type. Respondents in this study were 100 res…

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ISBN/ISSN
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XVI, 75 hlm.: Ilus., tab.; 29 cm
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T117762019
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Pengaruh Keunggulan Produk dan Citra Merek Terhadap Keputusan Pembelian Smart…
Bagus Wicaksono

Penelitian ini bertujuan untuk menganalisis dan mengetahui pengaruh keunggulan produk dan citra merek terhadap keputusan pembelian Smartphone Samsung jenis Android. Responden …

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xvi, 51 hlm. : ilus. ; 30 Cm. + CD
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658.820 7 Bag p
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